220% of Organic Growth: Our SEO Strategy to Boost Organic Growth of Cycle Accessories Business

🔍 The Client

A niche Shopify e-commerce site selling cycling and cycling accessories seeks to revamp its content to boost engagement and overcome organic growth challenges, targeting golf enthusiasts as its key audience.

🏆 The Objective

The primary goal is increasing cycle sales by promoting various cycle accessories. To achieve this, we focused on implementing a strategic and effective white hat SEO strategy to facilitate organic growth and profitability.

🔥 The Competition

When analyzing the competitors we found that most of them are very much prominent in their business. They have been in the cycle manufacturing industry for a couple of years but our client’s business is for 2 years only. Beating an industry-lead competitor is not an easy task. 

Start Point 👉

The client was struggling to get organic traffic. We started to work with the client when it had 150 maximum traffic. Which is very less considering its vast business opportunity.

Results 👉

Since the campaign began until the end of May, there has been a remarkable 502.87% increase in SEO traffic, accompanied by a significant 163.28% rise in revenue. Impressively, search visibility has surged, evident from the substantial growth in impressions and clicks in Google Search Console. Additionally, the data shows that 250 keywords are now in the top #3 position in search engine results, with 320 keywords in the top #10 position.


Organic Traffic


Website Revenue


Top 3 Keywords


Page 1 Keywords

How can a small phone repair shop in London compete against a venture-backed national chain with over a million customers?

The Dot Playbook ➡️

No two projects are the same, but the high level strategy never changes. Here are the 3 steps we use every time to multiply our clients organic revenue, along with the specific tactics we used for this client campaign.

Let’s get the context:

  • The journey to its growth was gradual as I acquired insights into effective strategies; however, after gaining momentum, its monthly earnings escalated from $150 to $2,000 within a year.
  • I won’t disclose the website’s URL, as sharing it wouldn’t enhance this case study, and there’s a likelihood that revealing it could negatively impact the site’s future performance.
  • The website features approximately 400 product & category pages
  • While it doesn’t fit the description of a “micro-niche” site, it certainly revolves around a specific niche. Within this niche, there exist numerous product categories, each encompassing dozens of brands. Consequently, there’s a substantial range of subjects to explore.

Our E-commerce SEO strategy

After making an SEO audit for the e-commerce website we found the following improvements we need to make to increase the organic growth of this website:

  • Improving UX and mobile usability
  • Site speed optimization
  • A keyword-specific on-site SEO campaign
  • Attracting quality backlinks from trusted sources
  • SEO content optimization and production

The E-commerce Tools We Used

Dotmirror used a combination of different types of marketing tools including Search Console, Google Analytics, SEMrush, Ahref, etc.

We also leveraged different types of AI writing tools to write content. With the human touch AI content generation is way better and cheaper. So we are lucky to have it implemented on our blog section as well. 

Where we started:

The client was struggling to get organic traffic. We started to work with the client when it has 150 maximum traffic. Which is very less considering its vast business opportunity. 

Keywords we targeted in the store: 

We were very much picky when targeting the keywords. We sorted the very easy keywords in SEMrush and targeted those for a reason to rank fast. 

How a low-traffic niche website competes with a giant: Our SEO Strategy to Boost Organic Growth of Cycle Business

shopify SEO case study for cycle store

On page Optimization:

  • Keyword Research: Targeted keywords such as “mountain bikes,” “road bikes,” and “bike accessories” were identified.
  • Keyword Placement: Keywords were naturally integrated into product descriptions, e.g., “Our mountain bikes are built for rugged terrain.”
  • Content Quality: Informative content, including product details, specifications, and usage tips, was provided.
  • Internal Links: Links to related products or categories were included, e.g., “Check out our road bike selection.”
  • External Links: Authoritative links to relevant sources, such as bicycle safety guidelines, were added.
  • Image Optimization: Product images were optimized with alt text like “High-performance Mountain Bike – Red.”
  • URL Structure: Descriptive URLs, such as “,” were created.
  • Mobile-Friendly: The website was optimized for mobile devices to ensure a user-friendly experience.
  • Page Speed: Images were optimized, and content delivery networks (CDNs) were employed for fast loading times.
  • SSL Certificate: The website was secured with HTTPS to protect customer data.
  • Schema Markup: Schema markup for products, like “Product” schema with details, was implemented.
  • Social Sharing: Social sharing buttons on product pages were enabled, allowing customers to easily share their favorite bikes.
  • XML Sitemap: An XML sitemap containing all product pages was generated and submitted to search engines.
  • Robots.txt: The robots.txt file was customized to control which pages were indexed by search engines.
  • 404 Error Page: A custom 404 page with navigation links back to the main site and a friendly message was created.
  • Analytics: Google Analytics was set up to track user behavior, conversions, and sales.
  • User Experience: The website’s design was made user-friendly, with clear navigation menus, easy checkout processes, and informative product listings.

Off-page Optimization:

  • Backlink Building: A comprehensive backlink strategy was executed to acquire high-quality backlinks from authoritative websites related to cycling and outdoor sports.
  • Guest Blogging: Engaged in guest blogging on reputable industry websites to showcase expertise and gain backlinks.
  • Social Media Presence: Actively maintained social media profiles, sharing valuable content, and engaging with the cycling community.
  • Online Reviews: Encouraged satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, and Trustpilot.
  • Influencer Marketing: Collaborated with cycling influencers to promote products and generate brand awareness.
  • Content Marketing: Shared informative and shareable content, such as how-to guides, product reviews, and cycling tips, to attract backlinks and social shares.
  • Local SEO: Optimized the Google My Business profile with accurate business information and high-quality images.
  • Community Engagement: Participated in local cycling events, sponsored races, and supported community initiatives to build brand reputation.
  • Broken Link Building: Identified broken links on relevant websites and offered suitable replacement links to your content.
  • Content Syndication: Syndicated high-quality content to authoritative platforms within the cycling niche.
  • Email Outreach: Conducted outreach campaigns to request guest posting opportunities and partnerships with other websites.

Can we deliver similar results for your E-commerce business?

We would love to scale a client’s site as much as we enjoyed building others. If you want us to handle your E-commerce store, contact us for a free consultation.


When analyzing the competitors we found that most of them are very much prominent in their business. They have been in the cycle manufacturing industry for a couple of years but our client’s business is for 2 years only. Beating an industry-lead competitor is not an easy task. 

Feedback 👉

DotMirror's SEO services for my Cycle Accessories Business were outstanding. They understood our industry, tailored their strategies, and achieved remarkable results. Our search rankings, online visibility, and organic traffic all improved significantly. Their transparent communication and commitment to results were highly appreciated. I highly recommend DotMirror for enhancing your online presence. Thank you, DotMirror, for your exceptional work!

Emma Rodriguez
Emma Rodriguez
Marketing Manager

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