The client sought to boost organic traffic in the US Padel market and establish a strong presence. After multiple unsuccessful attempts, they approached us in May 2023. Since then, in just three months, we’ve increased their monthly visitors to over 5,000.
Their main goal was to increase sales of padel rackets in the USA market, which brought them to us for our expertise. They aim to significantly expand the distribution of padel rackets, accessories, and equipment.
We started when there are 2K-3K monthly organic traffic. The client was frustrated with the previous SEO services as he was not getting any improvement after working with different SEO companies in the USA.
From the start of the campaign until end of May, SEO traffic is up 502.87% with revenue up a significant 163.28% also.
Overall search visibility has increased exponentially, as seen in the impressions/clicks growth from Google Search Console.
We made a technical & On-page SEO audit of the website. We found that there are a lot of technical and on-page issues including robot.txt issues, crawling issues, etc.
As a renowned SEO agency, we made a different strategic plan. We first conducted technical SEO. We believe that This is the thing that we care about first. Most SEO agencies feared to work with technical terms that we are experts in.
After incorporating proper tech SEO, we started to work on the collection pages of the Padel Shopify store. We also worked on the individual product pages as well.
We started when there were 2K-3K monthly organic traffic. The client was frustrated with the previous SEO services as he was not getting any improvement after working with different SEO companies in the USA.
After working for three months on SEO services, the client is satisfied with our services.
To discover keywords with less competition, we used tools like Google Keyword Planner, Ubersuggest, and SEMrush. Focus on longer, more specific phrases that match what people are looking for. Look at what your competitors are using and explore Google’s suggestions. Websites like Quora and forums can also provide keyword ideas. If it’s relevant, consider local keywords. Create content to cover topics that haven’t been addressed much. Aim for keywords that aren’t too hard to rank for, but always remember that great content is crucial for good SEO. Find a balance between relevance and competition when choosing keywords to attract valuable organic traffic.
Adding keywords with low difficulty (KD) to your content strategy can increase your website’s authority. Identify these keywords with tools like SEMrush or Google Keyword Planner. These keywords have less competition, so it’s easier to rank higher in search results. Naturally integrate them into high-quality, informative content that meets user needs. As your site gains visibility for these keywords, it establishes itself as an authority in your niche, attracting more relevant organic traffic and helping your online presence grow.
Creating a blog section on your website is a valuable way to connect with your audience, showcase your expertise, and boost your site’s authority. Dedicate a space for your blog, organized by categories for easy navigation. Choose topics that resonate with your target audience and align with your brand’s goals. Use relevant, low-competition keywords for better SEO and to attract organic traffic. Consistently publish high-quality, informative, and shareable content that addresses common questions, challenges, or trends in your industry. Encourage interaction through comments and social sharing to build a community around your blog. Regularly update the blog with fresh content to establish your authority and increase visibility and audience engagement.
Using canonical URL optimization is a critical SEO strategy to fix duplicate content issues, enhance SEO value, and boost search engine rankings and user experiences. This is especially useful for a company dealing with duplicate URLs. It’s an essential tool for webmasters and digital marketers striving for better online visibility and performance.
Making your e-commerce collection pages user-friendly is crucial for better user experience and more conversions. Organize products logically with clear titles and images. Use relevant keywords in titles, descriptions, and headings for better search visibility. Ensure easy navigation for visitors to explore and filter products. Provide concise product descriptions and high-quality images. Use prominent calls-to-action like “Shop Now” or “Learn More.” Make sure the design works well on mobile devices. Keep your collection pages fresh with updates to showcase new arrivals and promotions.
Optimizing product pages is essential for increasing conversions and improving user experience. Craft compelling and informative product titles and descriptions with relevant keywords. Use high-quality images and videos to showcase your product. Highlight key features and pricing information. Make navigation user-friendly, especially for selecting options like size and color. Include prominent call-to-action like “Add to Cart” or “Buy Now.” Use customer reviews and ratings to build trust. Ensure your pages work well on mobile devices. Regularly update and optimize product pages based on performance and feedback to maximize conversions and user satisfaction.
Until now, our analysis has focused on our competitors, highlighting that many of them have extensive experience in the industry. Among these competitors, I’d like to mention a few key ones:
I'm extremely satisfied with Dot Mirror's SEO service for my Padel Racket Shopify Store. Their expertise has boosted my store's search rankings, increased organic traffic, and improved conversions. The team's knowledge and responsiveness were exceptional. I highly recommend Dot Mirror for top-notch SEO services that have truly elevated my online presence!
In the dynamic landscape of e-commerce, our customer faced a challenge that many encounter. Despite showcasing exquisitely crafted fashion items on Shopify, she grappled with the task of generating substantial sales. Her products were renowned for their exceptional quality and craftsmanship, but the sales figures were not meeting her expectations.
The client runs a Football Accessories business, a venture currently staffed by a team of two and operating within the constraints of a modest marketing budget. Their primary objective is to embark on a journey of national expansion, seeking to increase their reach and prominence in the football accessory market.
The client has a Shopify online store where they sell phone cases. Despite being in business for two years, they struggled to sell many phone cases, with only a few hundred sold during that time. Their main issue was that their online store wasn’t growing naturally
The client wanted more people from the United States to visit their website for Padel sports gear. They had tried a few times before but didn’t succeed. They asked for our help in May 2023. In just three months, we increased their monthly website visitors to over 5,000.
A small online store on Shopify, specializing in selling cycling gear and accessories, wants to improve its content to get more people interested and grow naturally. They’re focusing on golf lovers as their main audience.
This small Shopify online store, which sells golf accessories, is having trouble growing naturally. To fix this, they’re working on improving their content to interest golf lovers and do better online.
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