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Our SEO Strategy to Boost Organic Growth of Shopify Fashion Store

๐Ÿ” The Client

Our client faced a common challenge in the online marketplace. Despite offering impeccably crafted fashion products on the Shopify platform, she struggled to generate significant sales. The quality and finish of her products were exceptional, but sales were far from satisfactory.

๐Ÿ† The Objective

Their objective was straightforward: selling more fashion products. That’s the bottom line โ€“ the reason they approached Their aim was to market various types of fashion items on a larger scale.

๐Ÿ”ฅ The Competition


Start Point ๐Ÿ‘‰

Working with an agency for over a year, organic traffic had grown by about 2,000 monthly visitors, but not enough to generate a positive ROI.

Results ๐Ÿ‘‰

300% increase in organic traffic

689% increase in Search impressions

160.36% increase in website revenue

+355 new Top-3 Keywords

Domain authority increased to 47 from 15


Organic Traffic


Website Revenue


Top 3 Keywords


Page 1 Keywords

How a low-traffic niche website competes with a giant: Our SEO strategy to Boost Organic Growth of the Fashion Clothing Business.

The Dot Playbook โžก๏ธ

No two projects are the same, but the high level strategy never changes. Here are the 3 steps we use every time to multiply our clients organic revenue, along with the specific tactics we used for this client campaign.

Finding Clarity in Chaos

In analyzing the client’s competition, we observed that they were offering a wide range of clothes, covering virtually every type covering men, women, and baby products. This revealed a gap in the market that we could exploit. In the initial stages, our plan was to concentrate on a specific person, such as a baby. To achieve this, we prioritized low Keyword Difficulty (KD) keywords to secure higher rankings.

Our overarching strategy aimed to establish authority within a specific niche. Once accomplished, our expansion plan encompassed diversifying into other types of people, including men, women, etc..

A pivotal SEO approach we implemented revolved around delivering value. This involved creating a dedicated blog section where we shared practical tips and tricks for maintaining baby clothes in a clean and organized condition. Incorporating this blog proved to be an excellent addition to our journey in enhancing this business’s offerings.

Where we started:

We started this Shopify e-commerce store when it had monthly 300 organic traffic. The site structure was not up to the mark. We implemented proper UX to attract more leads.ย 

How a low-traffic niche website competes with a giant: Our SEO strategy to Boost Organic Growth of the Fashion Clothing Business.

Finding Low competitive keywords:

In our pursuit of finding low-competition keywords, we focused on longer and more specific phrases, commonly known as long-tail keywords. We utilized Google’s auto-suggestions and explored related searches to generate a wide array of keyword ideas. Furthermore, we analyzed our competitors to uncover potential keywords that they might have been neglecting. Say for example we have chosen these high-searched but low KD keywords.ย  โ€œNew born baby red clothesโ€ SV- 2400, KD-14; cute baby girl 3 months dress, monthly search Volume: 590 Keyword difficulty: 14. These keywords are not highly competitive and these have a good amount of search traffic.ย 

Our approach also involved exploring specialized subjects. We considered the inclusion of question-based or instructional keywords to effectively address user intentions. During the evaluation of keywords, we gave priority to those with lower difficulty scores. To gain valuable insights into keyword trends, we consulted tools like Google Trends.

When it was pertinent to our context, we added location-specific keywords to capture local search traffic. Throughout this process, we kept in mind that creating high-quality content and employing effective optimization strategies were essential for achieving success in search engine rankings.

Utilizing Low Keyword Difficulty (KD) Keywords to Enhance Authority:

Strategically incorporating low KD keywords played a significant role in boosting our website’s authority. We conducted research on relevant low KD keywords, developed valuable content around them, and optimized naturally. This approach allowed us to establish expertise over time, ultimately improving our search engine rankings and attracting organic traffic. Additionally, we employed internal linking to further fortify our content network and enhance the user experience.

Introducing a Blog Section:

We implemented a blog section to enhance engagement and our online presence. We selected topics relevant to our niche, optimized them for search engines, and crafted high-quality content that addressed industry inquiries. We maintained consistency, integrated visual elements, and encouraged social sharing. Through various channels, we promoted engagement and continuously measured performance for ongoing improvement. The addition of a blog contributed value to the user experience and strengthened our SEO efforts.

On-Page Optimization for Collection and Product Pages:

Optimizing Collection Pages:

Given that collection pages are pivotal for an e-commerce store, we optimized them to guide users effectively. We seamlessly integrated pertinent keywords into the page title, meta description, and headers to ensure a natural flow.

For instance, the collection of “Newborn Baby Red Clothes” was missing important LSI keywords such as “Newborn Baby Red Clothes Collection” and “Red Newborn Baby Clothes.” After incorporating these keywords, we observed a notable 30% increase in organic traffic in just 15 days.

We crafted concise and compelling descriptions that accurately conveyed the essence of the collection. High-quality images were employed to showcase the products, enhancing visual appeal and user engagement.

User-friendly filtering and sorting options were implemented to assist customers in effortlessly finding their desired items. To enhance navigation, we strategically placed internal links to related products or categories. By focusing on these elements, we created collection pages that were both search engine-friendly and user-centric.

Optimizing Product Pages:

Recognizing the significance of effective product page optimization in driving conversions, we began by integrating target keywords into the product title, meta description, and headers, thereby creating unique and compelling product descriptions.

We showcased multiple high-resolution images displaying various angles and views of the product. Detailed specifications, including size, color, material, and any distinctive features, were provided. Pricing, discounts (if applicable), and availability status were clearly communicated. We implemented persuasive call-to-action buttons for convenient purchasing and highlighted genuine customer reviews and ratings to build trust.

We also considered displaying related product suggestions to encourage cross-selling and ensured mobile optimization for a seamless experience across different devices. By adhering to these practices, we created product pages that resonated with users and contributed to improved search rankings and conversions.


So far we have analyzed the competitors and found that most of them are more than 5 years in business. So beating them with all the categories is not a good decision. Initially, we targeted low KD but highly searched keywords and tried to rank faster. In these cases, we selected products that have a very specific client base like baby clothes for newborn girl. We targeted long-tail keywords to beat our competitors.ย 

Feedback ๐Ÿ‘‰

DotMirror's SEO service has been a game-changer for my Shopify fashion store. Their expertise and strategies have significantly increased my online visibility and organic traffic. I highly recommend their services to anyone seeking to boost their e-commerce presence. Thank you, DotMirror, for your exceptional work!

Stephen Levy
Marketing Director

More Case Study

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