Making your product available on Amazon is surely a big step for your business. You can multiply your revenue with such a step. But you shouldn’t forget about one thing- Amazon SEO, the way to present your product at the top of Amazon search.
A big part of Amazon SEO is not directly in your hand, like- sales volume. Still, you can do a lot to place your product at the top of search results.
I’m here with an Amazon SEO checklist to ensure you can do it perfectly. The Amazon SEO strategies in this checklist will help you get a good start on the platform. So, don’t avoid it.
Amazon SEO Checklist You Must Follow
Understand Amazon Ranking Factors
Without knowing about the ranking factors, you can’t rank. So, invest some time understanding how it picks products to show searchers.
Amazon shows products based on several factors, including-
- The presence of keywords
- The content provided for customers
- Previous sales record
- Customer reviews
- Price of the product
- Seller category
The ‘New Arrival’ filter shows new products on the platform. ‘Featured Items’ are picked based on overall performance. ‘Sponsored Items’ are paid promotions.
I’ve just given a basic idea here. Please spend some time digging for details.
1. Keyword Research
Keyword research is a must when you’re looking to rank something on Amazon. Without keywords, your products will remain undiscovered by Amazon’s search engine.
You can conduct keyword research in two ways- search bar and research tools.
Search bars suggest a wide range of keywords based on your product if you know how to do it. The process is simple- put your product name in the Amazon search bar and play with some variations.
For example- if you sell dog food, type ‘Dog Food’ on the search bar, and a list of keywords will appear. Add ‘healthy’ to it. You’ll find another list with more potential keywords.
Thus, add words that match your product to find keywords that people use while looking for products like yours.
Otherwise, go for an Amazon-focused keyword research tool if you’re looking for keywords with necessary insights like search volume.
2. Seller Name Optimization
It doesn’t seem to be important, but it is. Keep your seller name professional because many people don’t believe a seller with a gimmicky name.
3. Product Title Optimization
Once you know the keywords you should work with, focus on writing an optimized title. Here is what Amazon suggests about a good title.
- Brand name at the beginning
- Include the keyword
- No decorative signs
- No unbelievable promise
- Use digits where possible
- Don’t use capital letters in the whole name
Make sure that the product title exactly describes the product. So, be wise while choosing words for the title.
4. Product Details Optimization
In the product description section, you can write a lot. But the problem is- people won’t read everything. Instead, they’ll find them lost in the ocean of words. Numerous words don’t ensure top performance.
So, focus on being precise here. Write about your product features and describe them where necessary. Add long-tail keywords naturally. Use bullet points when possible. Keep it easy and clean so that visitors can easily understand your product.
Don’t miss any important information while trying to keep it precise.
Also, you can use a small brand description at the end.
5. Optimize Media Files
As Amazon allows you to upload several images and videos, don’t miss this opportunity to show your product perfectly. While online shopping, people don’t have the scope to check the product in hand. So, you must give them a close experience.
Images and videos can do this. But you must upload high-resolution images and videos that show important features.
Also, if possible, upload an image comparing the size of the product with something else so that the audience can get an idea about the size.
Alt texts are not used by Amazon typically. However, add them to rank your product in Google Image search.
6. Check Pricing
Product pricing is also an important part of Amazon SEO because it offers a search filter based on price. So, while fixing the price, ensure your target audience is willing to spend the amount on such a product.
Check the competitors’ pricing to understand the amount people want to spend on it.
7. Add Search Terms
The last but not the least component of my Amazon SEO checklist is adding Search Terms. They help people reach your product when they use a different name.
For example- if your product name contains ‘Head Scarf’ but a customer searches for ‘Bandana’, you won’t be found. But adding ‘Bandana’ in your search term will keep you visible for this keyword.
So, don’t keep this field blank. Add relevant search terms.
The Amazon SEO checklist above will give you a good boost in your Amazon journey. The rest depends on your effort. Check product analytics to check the performance and make changes if necessary.
Also, ensure the best products to get positive reviews. Your Amazon strategies should include offering better products than the competition and increasing your reputation.
For any kind of SEO assistance, you can contact us. From SEO audit to complete SEO service, we offer support according to your needs.