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Quora is a knowledge-sharing platform where people can ask questions about anything. Besides asking, the users also answer the questions.

• The site has a 43/57 female-to-male ratio
• Adult users with a household income greater than $100K spend 2x more on Quora than on LinkedIn
• 32.5% of Quora users are 25 to 34-year-olds
• There are over 400, 000 topics available on Quora
• 63% of Quora’s visits come from online searches. If your answer is the top-rated answer, then your brand will pop up in the search results
• Quora users are 37% more likely to be in a management position. This is a great driving force for leads in the B2B industry
• Quora’s user database isn’t public. However, several sites have already farmed the data. 35% of Americans use Quora for their searches.

Also, Quora allows people to comment on the answers. Thus if there is a mistake or the answer is wrong, others can correct those. Quora started its journey in the middle of 2009. From then, it gives people the opportunity to know, learn, and help.

Quora is one of the largest trusted platforms where more than 300 million people gather together to learn things and share knowledge. So, if you go for Quora marketing, you can grab a massive number of potential customers.

1. Get the word out

Startups often have difficulty getting their brand out there. Quora is a level playing field that big companies don’t have an advantage on. Unlike social media where a huge following means more visibility, Quora incentivizes thought leadership content more.

2. Redirect online traffic

By answering relevant industry questions and subtly inserting a link to your website, you can redirect quality traffic.

3. Establish brand authority and awareness

Being cited multiple times as an authority figure will establish your authority in the industry while boosting your brand awareness.

4. Increase Search Visibility

Consider a Quora answer a shortcut for SEO. When your answer becomes the top-rated answer on Quora, it will come out in the Google Snippets section. What this means is that when users search a question, they will see your brand. For example, your brand can show up in any of these Google Snippets. 

Also, Quora is a platform where people have a real thirst for knowledge. As a result, you’ll get high-quality traffic here whom you can direct to your website or product. If you can provide the value they’re looking for, you’ll receive their trust.

Quora questions are directly shown on Google. So, by ensuring high-quality answers, you can rank your answers on Google. As a result, you’re getting many potential customers from Google too.

If you properly provide value in Quora, there is a massive chance of getting more sales from the platform.

Typically, Quora is best for industries that have a lot of research from consumers.

Some examples of companies that do well…

• Supplements & CBD
• Software & SaaS
• Finance & Fintech
• Blockchain
• Health & Wellness
• Consultants & Coaches

This list isn’t exhaustive. We’ve had successful campaigns with different types of companies, but these are the kinds that typically succeed on Quora.