SEO Audit Services

A comprehensive technical and content audit that identifies every ranking barrier holding your site back, with a prioritised action plan to fix them.

Audit data points200+
Delivery time5–10 days
Action items prioritisedBy ROI

Most websites have dozens of fixable issues silently suppressing their rankings. A professional SEO audit uncovers all of them: technical crawl errors, indexing issues, page speed problems, thin or duplicate content, on-page optimisation gaps, internal linking weaknesses, and backlink profile vulnerabilities. Our SEO audit service combines automated crawl data with expert manual analysis to deliver a prioritised action plan (ranked by impact, not just severity) so you know exactly where to invest your time and budget first.

What's included

Everything in our SEO Audit Services

Every campaign is hands-on from start to finish, no outsourcing, no automated link-blasting.

  • Full technical SEO crawl (crawlability, indexation, redirects, status codes)
  • Core Web Vitals and page speed analysis with fix recommendations
  • On-page optimisation audit (title tags, meta descriptions, header structure)
  • Content quality review (thin content, duplicate content, keyword cannibalisation)
  • Internal linking structure analysis
  • Backlink profile review (toxic links, anchor distribution, authority gaps)
  • Competitor gap analysis against top 3 ranking competitors
  • Prioritised action plan with effort vs. impact scoring
The process

How our SEO Audit Services works

01

Site access & setup

We request read-only access to Google Search Console and Google Analytics. We also crawl your site using enterprise-grade tools to capture full technical data alongside your real performance metrics.

02

Multi-layer analysis

Our team runs parallel analyses across technical SEO, content, on-page factors, site architecture, and your backlink profile. Each area is reviewed by a specialist, not a single generalist.

03

Competitor benchmarking

We compare your site against the top 3 organic competitors for your primary keywords, identifying content gaps, link gaps, and technical advantages they hold over you.

04

Prioritised report delivery

You receive a detailed PDF and spreadsheet report with every issue categorised by priority. High-impact, low-effort fixes are listed first. We also offer a walkthrough call to explain findings.

Why Dot Mirror

Why clients choose our team

We've built hundreds of campaigns across every niche. Quality, transparency, and results are the only metrics we care about.
01

Expert-led, not just automated

Automated crawl tools find technical issues. Expert analysts find why your pages aren't ranking despite looking technically clean: content quality, intent mismatch, link profile gaps. We do both.

02

Prioritised for ROI

Most audit reports list problems without telling you what to fix first. We score every action item by expected ranking impact vs. implementation effort, so your development team works in the right order.

03

Competitor context

An issue is only a problem if your competitors don't have it too. We benchmark every finding against your real competitors to show you what actually needs fixing to close the ranking gap.

04

Actionable, not a 200-page data dump

We deliver findings in a format your team can actually use. Clear recommendations, clear priority order, clear fix instructions. Not a data dump that sits unread in a folder.

FAQ

SEO Audit Services Questions

Read-only access to Google Search Console and Google Analytics is ideal, plus your sitemap URL. We don't need CMS access or any write permissions.
Standard audits are delivered within 5–10 business days. For large enterprise sites (100k+ pages), allow 10–15 days.
The audit deliverable is the report and action plan. We can also quote for implementing the fixes, particularly for on-page optimisation, content improvements, and link building recommendations.
Yes, though we recommend re-auditing every 6–12 months as your site evolves and Google's algorithm updates. We offer discounted re-audit pricing for returning clients.
Yes. Ecommerce sites have specific audit requirements: product page optimisation, faceted navigation, duplicate content from filters, pagination. We cover all of these.
Ready to start?

Get started with SEO Audit Services

Tell us your goals, budget, and target keywords. We'll put together a campaign tailored to your situation, and walk you through exactly what to expect.