Press Release Services

Get your brand covered in 400+ indexed news outlets — with permanent editorial links that move rankings and build topical authority.

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Distribution network400+

Avg. DR of placements55–80

Turnaround time3–5 days

Our press release service is built for brands that want real media coverage, not just wire syndication. We write newsworthy, journalist-quality releases and distribute them to a curated network of indexed news sites, regional outlets, and industry publications — generating authoritative backlinks and brand mentions that Google trusts. Every placement is permanent and fully indexed within 48 hours.

What's included

Everything in our Press Release Services

Every campaign is hands-on from start to finish — no outsourcing, no automated link-blasting.

Professional press release writing (400–600 words)
Distribution to 400+ indexed news and wire outlets
Niche-relevant publication targeting
Dofollow backlinks to your target URL
Guaranteed Google indexing verification
Full placement report with live URLs
Anchor text optimisation aligned to your keyword targets
Option to include brand quotes and spokesperson attribution

The process

How our Press Release Services works

Brief & angle

We start with a short briefing call or form to understand your news hook, target URL, brand voice, and anchor text goals. We find the angle that journalists and editorial teams will accept.

Write & approve

Our copywriters produce a polished, newsworthy press release. You review and approve before anything goes live — unlimited revisions until you're satisfied.

Distribution

We syndicate your release across 400+ outlets including AP-style wire services, regional news hubs, and niche publications. Every placement earns a backlink to your target URL.

Report & verify

Within 5 days you receive a live placement report with every URL, the DR of each outlet, and indexing confirmation. We chase any non-indexed placements within 30 days.

Why Dot Mirror

Why clients choose our team

We've built hundreds of campaigns across every niche. Quality, transparency, and results are the only metrics we care about.

Real journalists write it

No AI spin. Our team includes former journalists and PR professionals who write releases that editors actually publish — not templated filler that gets rejected.

Indexed, permanent placements

Unlike most press release services, we verify every placement is indexed by Google and stays live. You're not paying for syndications that vanish after 30 days.

SEO-first distribution

We prioritise outlets that pass link equity. High-DR, DoFollow placements are the goal — not vanity metrics like total syndications.

Fast turnaround

Most campaigns are live within 3–5 business days. Rush turnaround available for time-sensitive announcements.

FAQ

Press Release Services Questions

The majority of our distribution network passes dofollow links. We'll confirm the dofollow ratio for your specific campaign before you commit.

A typical distribution generates 50–150 live placements depending on the package. We focus on the highest-DR outlets, not raw volume.

We write it for you as part of the service. You're welcome to provide a draft or bullet points — our team will polish it to editorial standard.

Most placements are indexed within 24–48 hours. We monitor and follow up on any slow-indexing URLs within the first 30 days.

Yes. We have industry-specific distribution channels for tech, finance, health, legal, e-commerce, and more. Let us know your niche and we'll prioritise relevant outlets.

Ready to start?

Get started with Press Release Services

Tell us your goals, budget, and target keywords. We'll put together a campaign tailored to your situation — and walk you through exactly what to expect.