Competitor-validated priorities
Every link opportunity in our gap analysis is proven to matter. It's already helping a competitor outrank you. This eliminates guesswork from your link building budget entirely.
Dot Mirror service
Backlink Gap Analysis
Find the links your top competitors have that you don't, then build a targeted campaign to close the gap and outrank them.
Competitors analysedUp to 5
Gap opportunities found50–500
Delivery time3–5 days
Backlink gap analysis is the most efficient starting point for any link building campaign. Instead of guessing which links will move your rankings, we systematically map the backlink profiles of your top-ranking competitors and identify the domains, publications, and content types they've earned that you haven't. The result is a precise, prioritised list of link opportunities directly correlated with the ranking gap between you and the sites above you, so every link you build has a clear competitive justification.
Why clients choose our team
We've built hundreds of campaigns across every niche. Quality, transparency, and results are the only metrics we care about.
Page-level precision
We don't just analyse your domain against theirs. We drill into the specific pages competing for your target keywords and find the exact links that are pushing them above you.
Attainability scoring
A gap opportunity is only useful if you can realistically pursue it. We score every opportunity for attainability, filtering out editorial links on publications that never accept outreach.
Ready-to-action output
The report is structured for immediate use, sorted by priority, formatted as a prospecting list, with campaign recommendations for each tier. Hand it to your team and start building.
Everything in our Backlink Gap Analysis
Every campaign is hands-on from start to finish, no outsourcing, no automated link-blasting.
- Full backlink profile export for your site and up to 5 competitors
- Domain-level gap identification, what they have, what you don't
- Page-level gap analysis for your most important target pages
- Opportunity prioritisation by DR, traffic, and attainability
- Anchor text gap mapping, keywords competitors are targeting that you aren't
- Content gap identification (what types of content earn their links)
- Outreach strategy recommendations for each opportunity tier
- Full spreadsheet report, ready to hand to your link building team
How our Backlink Gap Analysis works
- Step 1
Competitor selection
We identify your true organic competitors, the sites actually ranking for your target keywords, not just your business competitors. These might be different from who you think.
- Step 2
Profile exports & cross-referencing
We export full backlink profiles for your site and up to 5 competitors, then systematically identify all domains linking to competitors that don't currently link to you.
- Step 3
Opportunity scoring
Every gap opportunity is scored by DR, estimated organic traffic, topical relevance, and attainability (how likely we are to secure a placement). High-impact, reachable opportunities rise to the top.
- Step 4
Report & strategy delivery
You receive a full spreadsheet with every gap opportunity ranked by priority, plus strategic recommendations for how to pursue each tier, outreach angle, content type, and realistic timeline.
Backlink Gap Analysis questions
Standard analysis covers up to 5 competitors. We select these based on the pages actually ranking for your target keywords, which we identify during the setup process.
Yes. You can specify competitors you want included. We'll also recommend additions if we find sites ranking above you that you haven't mentioned.
Ahrefs is our primary tool for backlink data. We cross-reference with Majestic and Semrush for coverage gaps, and verify traffic with SimilarWeb for high-priority opportunities.
The analysis is a standalone service, but most clients follow it with a link building campaign. We offer a seamless transition. The analysis findings directly inform the campaign targets.
We recommend refreshing the analysis every 6–12 months, or immediately after a competitor makes a significant ranking jump above you. Competitor link profiles change constantly.
Ready to start?
Get started with Backlink Gap Analysis
Tell us your goals, budget, and target keywords. We'll put together a campaign tailored to your situation, and walk you through exactly what to expect.
Up to 5Competitors analysed
50–500Gap opportunities found
3–5 daysDelivery time
- Send your domainPlus the competitors you want to outrank.
- Get the auditReferring domain gap, target pages, and the placement mix.
- Decide from thereThe plan is yours whether you work with us or not.