Backlink Gap Analysis
Find the links your top competitors have that you don't — then build a targeted campaign to close the gap and outrank them.
Backlink gap analysis is the most efficient starting point for any link building campaign. Instead of guessing which links will move your rankings, we systematically map the backlink profiles of your top-ranking competitors and identify the domains, publications, and content types they've earned that you haven't. The result is a precise, prioritised list of link opportunities directly correlated with the ranking gap between you and the sites above you — so every link you build has a clear competitive justification.
Everything in our Backlink Gap Analysis
Every campaign is hands-on from start to finish — no outsourcing, no automated link-blasting.
- Full backlink profile export for your site and up to 5 competitors
- Domain-level gap identification — what they have, what you don't
- Page-level gap analysis for your most important target pages
- Opportunity prioritisation by DR, traffic, and attainability
- Anchor text gap mapping — keywords competitors are targeting that you aren't
- Content gap identification (what types of content earn their links)
- Outreach strategy recommendations for each opportunity tier
- Full spreadsheet report, ready to hand to your link building team
How our Backlink Gap Analysis works
Competitor selection
We identify your true organic competitors — the sites actually ranking for your target keywords, not just your business competitors. These might be different from who you think.
Profile exports & cross-referencing
We export full backlink profiles for your site and up to 5 competitors, then systematically identify all domains linking to competitors that don't currently link to you.
Opportunity scoring
Every gap opportunity is scored by DR, estimated organic traffic, topical relevance, and attainability (how likely we are to secure a placement). High-impact, reachable opportunities rise to the top.
Report & strategy delivery
You receive a full spreadsheet with every gap opportunity ranked by priority, plus strategic recommendations for how to pursue each tier — outreach angle, content type, and realistic timeline.
Why clients choose our team
Competitor-validated priorities
Every link opportunity in our gap analysis is proven to matter — it's already helping a competitor outrank you. This eliminates guesswork from your link building budget entirely.
Page-level precision
We don't just analyse your domain against theirs — we drill into the specific pages competing for your target keywords and find the exact links that are pushing them above you.
Attainability scoring
A gap opportunity is only useful if you can realistically pursue it. We score every opportunity for attainability — filtering out editorial links on publications that never accept outreach.
Ready-to-action output
The report is structured for immediate use — sorted by priority, formatted as a prospecting list, with campaign recommendations for each tier. Hand it to your team and start building.