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24 monthsE-learning

LearnStack: +86% organic traffic

5 million to 9.3 million monthly visitors, scaling an already-dominant domain.

All campaignsGet results like these

4.7 on TrustpilotLink InsertsPress Releases

CampaignE-learning · 24 months

Where this campaign was placed

Yahoo FinanceMarketWatchTechCrunchWiredPCMagG2eLearning IndustryTraining Magazine

Campaign metrics.

Measured over 24 months · figures from the client’s own analytics

Result+86% organic traffic
Monthly organic5m → 9.3mStart → end of campaign
Placements built682Live and indexed
Campaign length24 months
Placements / month28Average across the campaign
Publications8Named in this report
Services used2Link Inserts · Press Releases
Workstreams3Detailed below
The brief

Where they started, and why.

When you're already the market leader, link building becomes about defending position and opening new verticals.

The situation

LearnStack came to Dot Mirror as an already-established e-learning platform with five million monthly organic visitors and a DR of 74. The challenge wasn't building authority from scratch. It was sustaining and growing organic traffic in a verticals increasingly contested by well-funded competitors (Coursera, Udemy, LinkedIn Learning) who were accelerating their own content and link building programmes. LearnStack needed volume at quality, a consistent pipeline of new referring domains from high-DR sources to maintain their competitive position.

Our approach

For a domain at DR 74, the priority is quality and topical depth, not volume for its own sake. We focused on two channels: press release distribution to generate consistent media mentions and natural links from news coverage, and targeted link inserts on already-ranking education, business, and technology pages where new referring domains would reinforce specific content clusters. We maintained a minimum DR 50 floor on all placements.

The work

What we actually did.

Monthly press release distribution

We produced and distributed one major press release per month, timed around LearnStack product launches, course partnerships, and market data. Over 24 months, this generated consistent coverage across Yahoo Finance, MarketWatch, GlobeNewswire, and 400+ regional business publications, 680+ indexed syndications in total, each contributing a referring domain.

Tier-1 link insert programme

We identified education, technology, and professional development articles ranking across multiple Tier-1 domains (sites like TechCrunch, Wired, PCMag, and G2) and secured 148 link inserts across 24 months. These placements consistently targeted LearnStack's category and course landing pages, reinforcing their authority on competitive commercial terms.

New vertical penetration

LearnStack was underrepresented in the corporate training and B2B learning market. We ran a 6-month targeted campaign placing links specifically on HR, L&D, and enterprise technology publications to open that traffic segment. The vertical now accounts for 18% of LearnStack's total organic traffic.

Where we placed

Publications that carried them.

8 named outlets from this campaign. Every placement is a live URL reported back to the client.

Yahoo Finance
MarketWatch
TechCrunch
Wired
PCMag
G2
eLearning Industry
Training Magazine
The outcome

86% traffic growth, on a domain already receiving 5 million monthly visitors.

Over 24 months, LearnStack grew from 5 million to 9.3 million monthly organic visitors, an 86% increase that represents 4.3 million additional monthly visits. Their DR moved from 74 to 81. 61 new content cluster pages entered the top three for their target terms. The corporate training vertical, opened through targeted link building, became a meaningful revenue stream that didn't exist at the start of the campaign.

+86%Traffic growth
5m → 9.3mMonthly visitors
682Links built
24 monthsCampaign length

At our scale, most link building agencies either can't keep up with quality requirements or they plateau quickly. Dot Mirror maintained quality and volume consistently for two years. The results compound in a way that justifies the investment every quarter.

Priya Anand · VP Marketing, LearnStack
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890 to 25,300 monthly visitors: B2B data analytics enters the top three.

+2,740%Traffic growth89025.3kMonthly visitors+92Referring domains
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Next step

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Send us your domain and we will come back with a backlink audit and a written plan, the same first step LearnStack started with.

+86% organic trafficDelivered for this client
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What happens next
  1. Tell us who it is forYour own site, or a client you are delivering for.
  2. We come back properlyPartners get a real conversation about rates and margin. Brands get the referring domain gap, target pages and placement mix.
  3. Decide from thereEither one is yours whether you work with us or not.
No obligation · the plan is yours to keep either way