How we work

No black boxes.
You approve everything.

You see every site, every draft and every link before it goes live. Early enough to show your client first, under your name.

90 daysReplacement window for removed links
DR 40+Minimum publication authority, always
100%Niche match on every HARO placement
0Penalized client domains in our history
The process

From strategy call to live link. In weeks.

Four stages. Full transparency at every one of them.

01Day 1

Send the brief

A brief is a target URL, a set of keywords, a niche and a DR range, sent however you already talk to us. Partners send one per client account and skip everything else. There is no discovery call to sit through before you can place an order. If you want the analysis, we will still run your backlink profile against the top three competitors and write the plan, and it is yours to keep whether you buy or not.

One brief per client account
No discovery call required
Competitor gap analysis on request
Target DR and niche mapping
02Week 1

Shortlist and approval

We build a shortlist of publications matched to the brief, with organic traffic and index status attached to every row. Every site clears our vetting checklist before we pitch it. You approve the final list before we contact anyone, or forward the shortlist to your client under your own name and let them pick, which is how most of our partners run it.

Hand-picked publication shortlist
Organic traffic verification
Shortlist safe to forward to a client
Nothing moves without sign-off
03Weeks 2 and 3

Outreach, writing, and placement

Our senior writers pitch, draft, and place every link, and nothing that leaves the building carries our name. We handle revisions, follow-ups, and editor correspondence. You see every piece of copy before it is submitted and every link before it goes live, with enough lead time to put a draft in front of your own client first.

Personalised editor outreach, unbranded
Copy review before submission
Link preview before publishing
We never contact your client
04Monthly

Report, forward, repeat

A live dashboard shows placements, referring domains, DR movement and organic traffic lift in real time, on your own domain if you want it there. The monthly summary is unbranded or carries your identity, so you forward it as your own work. Volume moves up or down per client account, month to month, without renegotiating anything.

Custom-domain placement dashboard
Unbranded monthly summary
Volume adjustable per client
Rankings and traffic tracking
Quality control

How we decide if a site makes the cut.

We reject more sites than we accept. Here are the six things we check before a publication ever appears on your shortlist.

Organic traffic

Every site must have real, verifiable organic traffic from Google. We check via Ahrefs. No traffic means no pitch.

Index status

The page your link will live on must be indexed and crawlable. We verify it before any placement is approved.

Outbound link profile

We review every site's existing outbound links for spam signals. One spammy pattern and the site is off our list permanently.

Editorial standards

We read the site. Is the content real? Is it written by humans? Does it read like a publication that Google respects?

DR and age

We match the publication DR to your current domain and campaign goals. We also require a minimum site age to filter out new sites built for links.

Niche relevance

We only place links on sites that are topically related to your domain. Google's context signals matter, and we don't ignore them.

Reporting

You always know exactly where things stand.

Your live dashboard updates the moment a link goes live. You can see every placement, every referring domain added, and how your DR is moving over time.

Once a month we send a written summary. Once a quarter we sit down and review the full campaign together, adjust the target mix if needed, and plan the next phase.

Live placement tracker
DR movement over time
Organic traffic lift
Referring domain growth
Monthly written summary
Quarterly strategy review
Live dashboardLive
DR 62
Domain Rating
+24 pts
184%
Organic traffic
+184%
24
New ref. domains
this campaign
Questions

What clients usually ask.

How involved do I need to be?

As much or as little as you want. We handle everything. You review and approve each step. Most clients spend less than an hour a month on their campaign.

What if I don't like a site on the shortlist?

Just tell us and we'll swap it out. You have full approval at every stage. We'd rather take longer to find sites you're happy with than rush a placement you're not sure about.

How long before I see rankings move?

Most clients see supporting keyword movement within 60 to 90 days. Primary keyword movement follows within four to six months. Link inserts on aged pages tend to move fastest.

Can I pause or stop my campaign?

Yes, any time. There are no contracts and no lock-ins. If you pause, any links we've already placed are yours to keep permanently.

Ready to see this in action?

Tell us the volume you expect and we’ll go through wholesale rates, turnaround per service and our real capacity with you, properly, against how you actually sell.

Get partner pricing