How we work

No black boxes.
You approve everything.

Most link building agencies work in the dark. We don't. You see every site before we pitch it, every piece of copy before we submit it, and every link before it goes live.

90 daysReplacement window for removed links
DR 40+Minimum publication authority, always
100%Niche match on every HARO placement
0Penalized client domains in our history
The process

From strategy call to live link. In weeks.

Four stages. Full transparency at every one of them.

0130 minutes

Strategy call

We start by looking at your backlink profile side by side with your top three competitors. Most clients are surprised by how big the gap actually is. We write you a custom plan showing exactly what types of links you need, which sites to target, and what a realistic timeline looks like. That plan is yours to keep whether you hire us or not.

Full backlink profile audit
Competitor gap analysis
Written link building roadmap
Target DR and niche mapping
02Week 1

Site targeting and approval

Once you're onboard, we build a shortlist of publications matched to your niche, domain authority goals, and geography. Every site goes through our vetting checklist before we ever pitch it. You approve the final list before we reach out to anyone. Nothing moves without your sign-off.

Hand-picked publication shortlist
Organic traffic verification
Editorial quality check
Client approval before outreach
03Weeks 2 and 3

Outreach, writing, and placement

Our senior writers pitch, draft, and place every link. You see every piece of copy before it's submitted to the publication and every link before it goes live. We handle revisions, follow-ups, and editor communication. You just review and approve.

Personalized editor outreach
Copy review before submission
Link preview before publishing
Anchor text confirmation
04Monthly

Reporting and strategy review

Every client gets a live dashboard showing their placements, referring domains, DR movement, and organic traffic lift in real time. We send a monthly summary and hold a quarterly strategy call to review what's working, adjust the target mix, and plan the next phase.

Live placement dashboard
Monthly performance summary
Quarterly strategy review
Rankings and traffic tracking
Quality control

How we decide if a site makes the cut.

We reject more sites than we accept. Here are the six things we check before a publication ever appears on your shortlist.

Organic traffic

Every site must have real, verifiable organic traffic from Google. We check via Ahrefs. No traffic means no pitch.

Index status

The page your link will live on must be indexed and crawlable. We verify it before any placement is approved.

Outbound link profile

We review every site's existing outbound links for spam signals. One spammy pattern and the site is off our list permanently.

Editorial standards

We read the site. Is the content real? Is it written by humans? Does it read like a publication that Google respects?

DR and age

We match the publication DR to your current domain and campaign goals. We also require a minimum site age to filter out new sites built for links.

Niche relevance

We only place links on sites that are topically related to your domain. Google's context signals matter, and we don't ignore them.

Reporting

You always know exactly where things stand.

Your live dashboard updates the moment a link goes live. You can see every placement, every referring domain added, and how your DR is moving over time.

Once a month we send a written summary. Once a quarter we sit down and review the full campaign together, adjust the target mix if needed, and plan the next phase.

Live placement tracker
DR movement over time
Organic traffic lift
Referring domain growth
Monthly written summary
Quarterly strategy review
Live dashboardLive
DR 62
Domain Rating
+24 pts
184%
Organic traffic
+184%
24
New ref. domains
this campaign
Questions

What clients usually ask.

How involved do I need to be?

As much or as little as you want. We handle everything. You review and approve each step. Most clients spend less than an hour a month on their campaign.

What if I don't like a site on the shortlist?

Just tell us and we'll swap it out. You have full approval at every stage. We'd rather take longer to find sites you're happy with than rush a placement you're not sure about.

How long before I see rankings move?

Most clients see supporting keyword movement within 60 to 90 days. Primary keyword movement follows within four to six months. Link inserts on aged pages tend to move fastest.

Can I pause or stop my campaign?

Yes, any time. There are no contracts and no lock-ins. If you pause, any links we've already placed are yours to keep permanently.

Ready to see this in action?

Book a free 30-minute strategy call. We'll walk you through exactly what a campaign looks like for your site.

Book free strategy call