SEO for Ecommerce
Rank the category and product pages that take the orders.
- Link targets mapped to the category and product pages that carry revenue
- Link inserts in existing "best of" roundups and shopping guides that already rank
- Guest posts on niche blogs and lifestyle publications in your product vertical
“What is the best [product] for [use]?”
If any of this sounds familiar
The category page will not move
Your blog and your brand name rank. The category term that actually sells belongs to a bigger store with thousands of referring domains.
Shoppers decide somewhere else
Buyers read the "best [product]" articles before they ever reach a store, and your products are not in the ones that rank.
Peak season arrives unprepared
Black Friday rankings are won in Q1 to Q3. A store that starts building in October is building for next year.
Reports count links, not revenue
You have been sent a list of links and a DR figure. Nobody has shown you which pages moved, or what they sell.
Included with Ecommerce
A store's revenue sits on its category and product pages, and those are the pages nobody links to on their own. We place links where shoppers decide — shopping guides, "best X" roundups, retail press — and point them at the pages that sell, measured in rankings for buying terms rather than in DR.
- Link targets mapped to the category and product pages that carry revenue
- Link inserts in existing "best of" roundups and shopping guides that already rank
- Guest posts on niche blogs and lifestyle publications in your product vertical
- Press coverage in retail and commerce media
- Every site vetted for real traffic, and nothing below DR 30
- AI visibility tracking, so you know when assistants name you for "best X" questions
Four pillars. One team behind them.
Buy one or run all four. They share an anchor plan and a target-page map, which is the whole argument for one supplier.
Link Building
Guest posts and niche edits on vetted, traffic-real publications.
6 servicesDigital PR
Campaigns and wire distribution into newsrooms that matter.
6 servicesLocal SEO
Map Pack visibility for businesses that live by their radius.
5 servicesAI SEO
Get named when buyers ask ChatGPT, Perplexity and AI Overviews.
5 servicesCampaigns we can show you
Real programmes with the numbers attached and a full write-up behind each one. Nothing here is an anonymised composite.
What our customers think.
Why this agency owner stopped buying links in bulk
Agency OwnerSEO Agency · Link BuildingWatch the clip →
How a DTC founder grew organic revenue with guest posts
E-commerce FounderDTC Brand · Guest PostsWatch the clip →
A B2B SaaS team on earning editorial links that stick
SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →Why this fits Ecommerce
The pages that sell are the hard ones to link
Nobody links to a category page by accident. Inserts in roundups that already rank are the most direct way to point authority at the page a shopper buys from.
Shopping guides are where the decision happens
Someone reading a "best [product]" article is at peak buying intent. A link from that page sends traffic that converts as well as authority that ranks.
Season is a deadline, not a theme
Rankings for peak-season terms are built months ahead. Consistent link velocity is what lets a page hold its position when the revenue is on the line.
How it works
Page mapping
We map the category and product pages that carry revenue to the buying terms they should rank for, and agree which to push first.
Baseline
A written audit within 24 hours: your referring domain profile, the gap against the stores ranking above you, and the roundups worth being in.
Build
Inserts into ranking roundups and shopping guides, guest posts in your vertical, and retail press. You approve every site before outreach starts.
Re-measure
Monthly reporting on rankings for the mapped pages and the terms behind them, plus every live link with its traffic and anchor.
What the first season looks like
Inserts go live first, because they land on pages that already rank. Guest posts and press compound behind them.
- Week 1
Map and audit
Nothing is placed until we know which pages carry revenue and which roundups are worth being in.
- Category and product pages mapped to buying terms
- Gap against the stores ranking above you
- Roundups and shopping guides shortlisted for inserts
- Weeks 2–6
First links live
Link inserts land on articles that already rank, so the first placements are live inside the published turnaround.
- Inserts in "best of" roundups, live in 14–21 days
- Guest posts in your product vertical go into pitch
- Every site approved by you before outreach
- Months 2–3
Compound and re-measure
Guest posts and press coverage land behind the inserts, and the mapped pages are re-measured against week one.
- Retail and commerce press for the products worth a story
- Rankings re-measured on the mapped pages
- Velocity planned ahead of the peak season you sell into
Three ways to solve this
Most stores have tried one of the first two. Here is the honest comparison.
| Criteria | Marketplace link lists | Typical link agency | Dot Mirror |
|---|---|---|---|
| Target pages | Homepage, or wherever fits | Whatever the inventory allows | Category and product pages |
| Where links come from | Sites that sell to anyone | Lists your competitors buy too | Guides shoppers actually read |
| Site vetting | DR only | DR, sometimes traffic | Real traffic, never below DR 30 |
| Who approves | Nobody | The agency | You, every site |
| Measured by | Links delivered | A DR figure | Rankings on pages that sell |
Common questions
Not quite your model?
Same delivery behind all of them. What changes is who holds the client and whose name is on the work.
Let’s scope it properly.
Send us the site and the competitors you are measured against. We will tell you honestly what is worth doing first.