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The index, compiled from four years of travel-time data, found the gap between the best and worst regions had widened.
Digital PR Campaigns
Coverage journalists want to write.
Original data and reactive commentary, built to earn national and trade coverage.
- Ideation sprint producing three costed campaign angles before any build
- Original data — surveys, FOI requests, dataset analysis, or proprietary insight
- Assets built for journalists: headline stat, chart pack, quote bank, embed
CampaignStory asset
Original data study“What 4,000 teams actually spend”
Business desk linkedTech weekly linkedTrade press linkedNationals linked
Pricing
Simple pricing
Priced per campaign. No retainer, no minimum term.
5 LinksStarter campaign$966 / link
- 5+ links guaranteed
- In-content journalist links
- DR 50–95 placements
- 100k–100m traffic publications
- Unlimited stories created
- Example report
Most popular
10 LinksNational campaign$759 / linksave 21%
- 10+ links guaranteed
- In-content journalist links
- DR 50–95 placements
- 100k–100m traffic publications
- Unlimited stories created
- Example report
20 LinksViral campaign$587 / linksave 39%
- 20+ links guaranteed
- In-content journalist links
- DR 50–95 placements
- 100k–100m traffic publications
- Unlimited stories created
- Example report
Campaigns run up to 90 days. Link counts are guaranteed minimums — strong stories routinely land more, and every placement is reported with a live URL.
How Digital PR Campaigns works
1
Ideation
We produce three campaign concepts scored on how likely each is to earn coverage, how defensible the data is, and how naturally it connects back to what you sell. You pick one.
2
Build
We source or generate the data — survey, dataset analysis, FOI request, or internal insight — and turn it into a press-ready package with a headline stat, visuals, and quotes.
3
Pitch
We pitch named journalists who cover this beat, individually and in sequence. Exclusives first where an exclusive will land it better, then the wider list.
4
Amplify
Once the first piece lands we work the syndication trail — trade press, regional titles, and follow-on commentary — which is usually where the bulk of the links come from.
The deliverable
What a placement actually looks like
Specimens, not client work: the kind of property we place on, the quality bar we hold it to, and the sentence your link sits in. Live URLs from real campaigns are shared on request.
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Want live URLs from real campaigns in your niche? We will send a sample pack.
Request live samplesWhy us
Digital PR Campaigns benefits
Stories, not announcements
Journalists cover a number that surprises them. We build the campaign around one.
One story, dozens of domains
Syndication is the economics: trades, regionals and aggregators each become a separate link.
Links you cannot buy
Earned coverage reaches a publication tier no transactional method can.
Three angles before any build
An ideation sprint gives you three costed campaign options to choose from.
TrustpilotRated by clients and agency partners4.7 / 5
Publisher networkDirect relationships, no marketplaces400+
GuaranteeReplaced or refunded if a link drops90 days
What our customers think.
Why this agency owner stopped buying links in bulk
Agency OwnerSEO Agency · Link BuildingWatch the clip →
How a DTC founder grew organic revenue with guest posts
E-commerce FounderDTC Brand · Guest PostsWatch the clip →
A B2B SaaS team on earning editorial links that stick
SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →Completely risk free
90-day money-back guarantee
If a link is removed inside 90 days, we replace it.
If we cannot replace it, you are refunded in full. No arguing about it.
The logic
Why Digital PR Campaigns works
01
Journalists need stories, not announcements
Nobody covers a product launch because you asked. They cover a number that surprises them and that they can headline. A campaign engineered around a genuinely novel statistic gets covered on merit — which is why it earns links from publications that would never accept a guest post.
02
One story, dozens of domains
The economics of digital PR sit in syndication. A story that lands in a national title gets picked up by trades, regionals, and aggregators, each of which is a separate referring domain. A single successful campaign routinely out-earns a quarter of outreach on unique-domain count alone.
03
The authority ceiling is much higher
There is a level of publication that cannot be reached by any transactional method — the links simply are not for sale. Earned coverage is the only route to that tier, and those are the domains that shift how Google and answer engines treat your brand as an entity.
Who it’s for
Is this right for you?
Brands with proprietary data
If you sit on transaction, usage, or booking data, you are holding the raw material for coverage most competitors cannot replicate.
Competitive niches with a link ceiling
When everyone in your market has bought the same guest post inventory, earned coverage is the only remaining differentiator.
Companies building an entity footprint
Consistent national coverage is what makes a brand legible to knowledge graphs and answer engines, not just to Google's link graph.
Funded businesses with a story to tell
Growth milestones, market data, and category commentary give journalists a reason to name you as the source.
FAQ
Questions about Digital PR Campaigns
Distribution guarantees your announcement appears on a wire network. A campaign is not guaranteed — it is pitched, and journalists cover it or they do not. In exchange, the coverage is genuinely editorial, and it reaches publications no wire service can place you on.
A campaign that lands typically produces 15–40 pickups, though the distribution is wide: some over-perform substantially, some underperform. We report the historical range honestly rather than quoting a number we cannot control.
It happens, and any agency claiming otherwise is not being straight with you. We de-risk it at the ideation stage by scoring concepts before spending on the build, and where a campaign underperforms we re-angle and re-pitch the same asset rather than starting from zero.
It helps enormously but it is not required. Where you have no proprietary data we run commissioned surveys, analyse public datasets, or file FOI requests to manufacture a defensible statistic.
Six to ten weeks from kick-off to first coverage: roughly two weeks of ideation and approval, three to four weeks of data and asset build, then a pitching window that stays open for several weeks.
Yes. Our newsjacking desk pitches expert commentary on breaking stories in your sector, usually within hours. It is cheaper and faster than a full campaign, though each individual placement is smaller.
Next step
Ready to start with Digital PR Campaigns?
Build a story worth covering, then put it in front of the right journalists.
6–10 weeksCampaign cycle
15–40Typical pickups
National + tradeTarget tier