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01Link BuildingGuest PostsNew articles on sites that already rankNiche EditsYour link added to a page already rankingForum / CommunityReddit, Quora and niche community threadsMultilingualLinks in every market you sell iniGaming BacklinksCasino, sportsbook, poker and cryptoCompetitor Mirror LinksThe links behind the sites outranking you
02Digital PRBrand Mentions (Listicles)Named in the “best of” lists that rankDigital PR CampaignsA story worth covering, pitched to pressPress Release DistributionYahoo Finance, MarketWatch, AP, 400+ moreMedia PlacementsCited by journalists on DR 60–90 titlesCrypto Press ReleasesCoinDesk, Cointelegraph and 100+ outletsWikipedia MentionCited on the page every assistant reads
03Local SEOLocal Citation BuildingOne name, address and phone, everywhereGoogle Business ProfileYour Map Pack asset, actually managedLocal Link BuildingLinks from your city, not just anywhereLocal SEO AuditWhy you are not in the Map PackGBP Suspension HelpBack online, or you pay nothing
Answer Engine Optimisation
AI SEO

Buyers now shortlist by asking an assistant. We make sure it names you.

ChatGPT · Perplexity · Gemini · AI Overviews
How often AI names your brand
8%61%
BeforeMonth 9
Explore AI SEO →
22 services across 4 pillarsCompare all services→View pricing→
01Direct
For SaaSOwn the category query and its answerFor StartupsAuthority built before you need itFor EcommerceRank the category pages that sellFor SMM PanelsRank for the terms that sell followers
02Partners
For AgenciesThe whole stack, without the hiresFor Web Design AgenciesKeep the client after the site shipsFor ResellersOur delivery, your brand, your margin
03Fulfillment
White-Label SEOEverything delivered under your nameSEO FulfillmentYou sold it. We make sure it lands
Built by us
Our products

Software we build and run ourselves.

uContentsAutomated content scheduling.Clipmesh AIAI video editing and generation.RoutehookEvery major AI model through one API.
9 solutions across 3 modelsCompare all solutions→See the services→
from $1,250LLM citation building

Get your on the pages AI quotes.

ChatGPT and Perplexity build answers from a handful of pages. We find the exact pages they cite for your category, and get you mentioned on them.
See where answers come fromSee citation prices

4.7 on TrustpilotSources picked from real answersYou approve every mention90-day replacement

The kinds of pages answer engines cite

Best-of roundupsComparison pagesReview platformsIndustry publicationsExplainersAlternatives pagesBuyer guidesTop-10 lists

Ask which sources your category uses

Where answers come from

AI doesn’t make up the shortlist. It reads it somewhere.

Behind every AI answer are a few pages: a roundup, a review site, an industry article. If those pages describe your rivals and not you, the answer does too.

The buyer

“What are the best tools for this?”

They trust the answer, and rarely open the sources below it.

Hears your name
The answer engine

“Let me check what trusted pages say.”

It pulls a few pages and repeats how they describe each brand.

Cites the page
The source page

“Here are the top options in this space…”

One accurate line about you here travels into every answer that reads it.

Mentions you

Be on the page the answer is built from, and you are in the answer’s raw material.

The difference

Not links for links’ sake. Mentions where AI looks.

Classic link building chases authority. Citation building chases the exact pages answer engines read.

Classic link buildingDot Mirror citation building
How sites are chosenBy DR and priceBy what the engines actually cite
What gets placedA link and an anchorYour brand, described accurately
Who signs offSites picked for youYou approve every site and line
How you know it workedA list of URLsURLs, plus your prompts re-checked
Why Dot Mirror

Why teams build citations with us

Real answers, not guesses

Targeted by evidence

We run your category prompts first. The pages cited most become your target list.

Your facts, in every mention

Described the way you want

Each mention carries the category, use case and facts you want engines to repeat.

Every site and mention approved

Nothing goes live without you

You get a priced shortlist. We only place what you say yes to.

90 days replacement guarantee

Protected if it’s removed

If a placement comes down inside 90 days, we replace it, or refund it if we can’t.

Where answers come from

Every AI answer has sources. We put you in them.

The line that names a brand comes from the pages cited underneath. Here is a sample answer, traced back to its sources.

Which project tool suits a mid-size agency?

For agencies of 20 to 100 people, three tools come up most often. Competitor A is a common choice for larger teams that need deep reporting14. Your Brand is described as a workflow tool for mid-size agencies, with simple client approvals23. Competitor B is often recommended on a tighter budget1.

Your line comes from sources 2 and 3.The two pages that describe you. Sources 1 and 4 are where we would go next.
Sources
  1. 1Best-of roundupa-best-tools-roundup.comNext target
  2. 2Industry articlean-industry-publication.comMentions you
  3. 3Review platforma-review-platform.comMentions you
  4. 4Comparison pagea-comparison-site.comNext target

Sample answer with invented sources. Engines choose their own sources and answers vary, so no one can promise a mention. Being on the pages they cite makes it far more likely.

Where we build citations

Four kinds of page engines keep citing.

Best-of roundups

We get you added to the lists engines cite for “best X”, described accurately.

Comparison pages

Your brand in the “X vs Y” and alternatives pages, with the right facts in the table.

Review platforms

A complete, accurate profile on the review sites cited for “alternatives to” prompts.

Industry publications

A mention in the explainers engines cite for the problem you solve.

Where you show up

On the page. Then in the answer.

Answers are built from a handful of pages. Being mentioned on those pages is what gets you named. Type your brand to see it.

Sample results. Type your brand to see it in place.
01 · The cited page

Mentioned on the page the answers come from.

  • Pages picked from real answers in your category
  • Your category, use case and facts in the mention
  • You approve every placement first
On the source

Illustrations with a sample category. Publishers decide what they publish, and no one can promise what an AI assistant will say.

Pricing

Pick a campaign. Approve every source.

Priced per campaign. Sources chosen from your own prompts, approved by you.

Starter

5 cited-source placements

Your first five cited sources.

$1,250per campaign

  • 5 placements on approved sources
First placements in 30 days
Most popular

Growth

10 cited-source placements

Ten sources, plus your prompts re-checked.

$2,250per campaign

  • 10 placements on approved sources
  • Prompt re-check after placement
First placements in 30 days

Scale

20 cited-source placements

Twenty sources, mapped against your rivals.

$3,950per campaign

  • 20 placements on approved sources
  • Prompt re-check after placement
  • Competitor source mapping
First placements in 30 days
Every tier includes
  • Prompt run to find cited sources
  • Brand facts written into each mention
  • Live URLs and indexation report
Agencies

Selling AI visibility to clients?

White-label placements with reports you can forward as your own.

  • Reply within 24 hours
  • A quote built for your volume
  • No call required
Talk about white label A real person replies, not a bot

Placement cost varies with the source. You approve a priced shortlist before anything is placed, and any removed placement inside 90 days is replaced.

How it works

From cited sources to your name in them.

  1. Find

    Run your prompts

    We ask the engines your category questions and rank the pages they cite.

  2. Approve

    You pick the sources

    A priced shortlist of target pages. Nothing is placed until you approve.

  3. Place

    Get mentioned

    Accurate, in-context mentions on the approved sources. First ones within 30 days.

  4. Re-check

    See the result

    Live URLs, indexing status, and your prompts re-checked on Growth and Scale.

What a placement looks like

One accurate line, on the right page.

Samples of the mentions we place and the prompts they are aimed at. Labelled samples, not client work.

Cited for comparison promptsSample

Added to a 'best tools' roundup

The roundup most cited for the category now includes the brand, described as a workflow tool for mid-size agencies.

TypeRoundupApprovedYesStatusSample
Cited for problem-led promptsSample

Mention in an explainer article

An explainer frequently cited for the problem the brand solves now references the brand's approach as an example.

TypeEditorialApprovedYesStatusSample
Cited for alternatives promptsSample

Profile on a cited review site

A complete, accurate profile on a review site engines cite for 'alternatives to' prompts, including category and pricing details.

TypeReview profileApprovedYesStatusSample
Who it’s for

For brands the answer keeps leaving out.

Brands missing from AI shortlists

Competitors get named for your category's 'best X' prompts and you do not.

Teams with a visibility audit

You know which sources are cited and want someone to get you onto them.

SaaS and B2B categories

Where buyers shortlist through comparison and roundup content.

Agencies selling AEO

White-label placements with reports you can forward as your own.

Teams who got into the sources that matter.

4.7/5Verified reviews on Trustpilot from clients and agency partners.See all reviews

Why this agency owner stopped buying links in bulk

Agency OwnerSEO Agency · Link BuildingWatch the clip →

How a DTC founder grew organic revenue with guest posts

E-commerce FounderDTC Brand · Guest PostsWatch the clip →

A B2B SaaS team on earning editorial links that stick

SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →
Completely risk free

90-day money-back guarantee

  • If a link is removed inside 90 days, we replace it.
  • If we cannot replace it, you are refunded in full. No arguing about it.
  • If you resold it, you hear about the replacement before your client notices the link is gone.
See citation pricesLet’s scale together
FAQ

Questions before you start

Link building targets sites that pass authority for rankings. Citation building targets the specific sources answer engines retrieve for your category, which are often roundups, review sites and communities. A citation does not always need a link to help.
We run your category prompts across ChatGPT, Perplexity, Gemini and AI Overviews and record every source cited beneath the answers. The most frequently cited become the target list.
No one can guarantee that; answer engines are non-deterministic and change often. Placements on the sources they cite make being named much more likely, and we re-check your prompts so you can see what moved.
Any placement removed within 90 days is replaced, or refunded if we cannot replace it.
No. Each engine leans on its own mix of sources, and the mix changes by category and over time. That is why we run your prompts across the engines first, instead of buying from a fixed list of sites.
Your next step

The answer is built from pages. Be on them.

Tell us your category. We find the pages the engines cite, you approve the shortlist, and we get you mentioned.

5–20Cited-source placements
30 daysTo first placements
90 daysReplacement guarantee
See citation pricesLet’s scale together
What happens next
  1. Send your categoryAnd the rivals named instead of you.
  2. Approve the shortlistPriced target sources, chosen from real answers.
  3. Get the live URLsWith your prompts re-checked on Growth and Scale.
Reply within 24 hours · no call required