The terms, in plain English.

Who these terms are between

They are between Dot Mirror Ltd ("we", "us"), registered at [registered address], company number [company number], and the person or company buying from us ("you").

You agree to them when you place an order, sign a proposal, or pay an invoice. If you are agreeing on behalf of a company, you confirm you are allowed to.

What we deliver

We deliver the placements and campaign work set out in your brief or proposal: the service, the volume, the criteria a publication has to meet, and the target pages. That document is the specification, and these terms sit underneath it.

We do not guarantee rankings, traffic, conversions, revenue, or that an AI assistant will name you. Those are outcomes influenced by many things we do not control, including your own site, your competitors and search engine policy. We will tell you honestly what we think is achievable, including when the answer is that a smaller scope makes more sense.

We place on publications we do not own. A publisher can decline, change editorial direction, or take content down, and where that affects a link you paid for it is covered by our refund policy.

What we need from you

• A brief: target URLs, keywords, niche and the criteria you want publications to meet.
• Approvals inside a reasonable time. Work pauses while it waits on one, and dates move with it.
• Accurate information about your site and your market, including anything in your link history we should know about.
• The right to use any content, brand assets or data you send us for the placements we are making.

You confirm that what you ask us to promote is lawful and that you are entitled to promote it.

Approvals

You approve the shortlist of publications before outreach begins, and you see every draft before it is submitted. Nothing goes live on a domain you have not seen.

Once you have approved a site, an article and an anchor, that is the scope. Changes after approval are new work, and where a publisher has already been pitched or content commissioned, they are chargeable.

Payment

Retainers are billed monthly in advance and are month to month. There are no setup fees and no contract term. Orders are invoiced per order unless we have agreed otherwise.

Work starts when payment clears. Late payment may pause delivery, and we will tell you before it does rather than after.

Prices are exclusive of any tax, which is added where it applies. Enterprise accounts can be invoiced on Net 30 with a purchase order.

Wholesale rates are agreed with partners directly and are confidential to that partner. They are not published and must not be passed on to a third party.

Cancelling and refunds

You can cancel, pause or change tier at the start of any billing cycle. Cancelling stops future billing and does not undo work already delivered.

Every link placed while you were active stays live and stays yours. Placements are permanent, not rented, and nothing is removed when you stop.

Replacements and refunds are set out in full in our refund policy, which forms part of these terms.

Partners and resellers

If you buy to resell, the client relationship is yours and stays yours. We do not contact your client, and nothing they receive identifies us.

• Delivery and reporting are unbranded, or carry your identity, as agreed at setup.
• We will sign an NDA on request.
• There is no minimum order and no contract term.
• You set your own price to your client. We take no view on your margin.

You are responsible for what you promise your own client. Please do not commit to an outcome we have told you is not achievable — ask us first and we will tell you straight.

Ownership

Content we write and place for you is yours once it is paid for, to the extent it can be assigned. Publishers retain their own rights over their publications, which is why a live article is subject to their editorial control rather than ours.

You keep everything you sent us. We keep our own methods, tooling, inventory data and vetting process, and nothing here transfers those.

Unless you tell us not to, we may describe the work in anonymised form — a category and a result, never your name — in case studies and reporting.

Things we will not do

We decline work we think will damage a site or a publisher relationship, and we will say so rather than take the order. In particular we do not build on private blog networks or link farms, we do not buy placements on sites that fail our traffic vetting, and we do not promote content that is illegal or that we believe is intended to deceive.

If we discover mid-campaign that work falls into one of these, we will stop, tell you why, and refund the undelivered part.

Liability

Nothing in these terms limits liability for death, personal injury, fraud, or anything else that cannot lawfully be limited.

Otherwise, our total liability for any claim is limited to the amount you paid us for the work the claim relates to, in the twelve months before it arose. We are not liable for indirect or consequential loss, including lost profit, lost revenue or lost rankings.

This is not us avoiding responsibility for defects — the refund policy covers those, and covers them without argument.

Changes and governing law

We may update these terms. The version that applies to an order is the one published on the day you placed it, so a change never alters a deal you have already made.

These terms are governed by the law of [governing jurisdiction], and the courts of [governing jurisdiction] have exclusive jurisdiction.

Questions about any of this go to [email protected]. We would rather answer one now than argue one later.