Free tool · AI Visibility Audit

See How Visible Your Website Is to AI

Analyze your website's AI visibility, understandability, citation readiness, and search presence, and see exactly what you should improve.

What Is AI Visibility?

AI visibility is how easily AI systems can discover your website, understand what your business does, and use your pages as a source when they answer questions. When someone asks an assistant for “the best accounting software for freelancers”, the answer is assembled from what those systems can read and trust about the options.

A visible business is one those systems can describe accurately: its name, what it offers, who it's for, and why it's credible.

How Does AI Visibility Work?

AI assistants answer from two sources: what their models learned in training, and pages they retrieve live from search indexes or by fetching your site. Both depend on the same basics:

Crawlers must be able to reach and read your pages.
Your pages must state clearly what you do and for whom.
Content should answer real questions with specific, citable facts.
Independent sources should corroborate who you are.

Methodology

What Does This AI Visibility Audit Check?

Eight categories, each scored from specific, listed signals. Nothing is estimated to fill a gap.

AI Crawlability

robots.txt rules for search and AI crawlers, indexability, canonicals, sitemap, and whether content exists without JavaScript.

AI Understanding

Whether your title, description, headings and copy make your offering, audience and category clear.

Entity Clarity

Brand name consistency, Organization schema, sameAs profile links, about and contact information.

Content Answerability

Question-led content, FAQs, pricing, use cases, process and comparison content.

Citation Readiness

Specific facts and statistics, concise answer passages, authorship, dates, sources and original evidence.

Structured Data

JSON-LD validity and the schema types that actually fit your pages, with no blanket recommendations.

Trust Signals

Case studies, reviews, credentials, the people behind the business, and policies.

AI Search Visibility

Whether AI assistants mention, recommend or cite you for buyer queries. Requires live AI testing.

How Can I Improve My AI Visibility?

Allow AI search crawlers in robots.txt and make sure key content is in the HTML.
State your offering, audience and category plainly on the homepage.
Add Organization schema with sameAs links to your official profiles.
Answer buyer questions directly: pricing, fit, process and comparisons.
Back claims with specific numbers, case studies, authors and dates.
Earn mentions on independent sites your buyers already trust.

AI Visibility vs Traditional SEO

They share foundations (crawlable pages, clear structure, authority), but the goal differs. SEO competes for a position in a list of links. AI visibility is about being understood and used inside an answer, where there may be no list at all.

That shifts the emphasis:

	Traditional SEO	AI visibility
Goal	Rank a page for a keyword	Be accurately described, mentioned, or cited in an answer
Unit of content	The page	The passage: a clear, self-contained answer or fact
Key signals	Relevance, links, technical health	Clarity, entity consistency, verifiable facts, corroboration
Measurement	Rankings and clicks	Mentions, recommendations and citations across AI systems

FAQ

Frequently Asked Questions

AI visibility is how easily AI systems, such as ChatGPT, Perplexity, Gemini, Claude and Google's AI features, can find your website, understand what your business does, and use your pages as a source when they answer questions. It overlaps with SEO but puts more weight on clarity, direct answers, and verifiable facts.

Yes. The audit is free and needs no signup. There's a fair-use limit of a few audits per hour per visitor.

No. No one can guarantee how an AI system will answer. Your score reflects the signals this audit analyzes: whether your site can be crawled, understood, trusted and cited. Improving them creates stronger signals and increases the information available to AI systems, but it isn't a promise of mentions or rankings.

We crawl your homepage and up to nine key pages (about, pricing, services, FAQ, case studies, articles), plus robots.txt, your sitemap and structured data. Each category is scored from specific, listed signals, and the detailed audit shows every check and the points it earned.

Measuring whether AI assistants actually mention or cite you requires running live queries against those systems. That integration isn't connected yet, so we show the buyer queries we would test and mark the results as not measured instead of estimating them. Unmeasured categories are left out of your score, not counted as zero.

GPTBot, ClaudeBot, Google-Extended and CCBot collect data for model training. Blocking them is a legitimate business choice and separate from AI search. We score access for the crawlers that fetch pages to answer users' questions (such as OAI-SearchBot, ChatGPT-User, PerplexityBot and Claude-SearchBot) and report training crawlers for context only.

Yes. Every audit gets a private report link you can copy and share, and you can save the report as a PDF from your browser's print dialog.

Yes. Our team implements the technical, content, and authority work the audit identifies, from schema and crawler access to answer-first content and third-party mentions.

Next step

Rather have the work done for you?

Our team can implement the technical, content, and AI visibility improvements identified in your audit.

Get AI Visibility Optimization