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01Direct
For SaaSOwn the category query — and the AI answer above it.For StartupsBuild the authority foundation before you need it.
02Partners
For AgenciesSell the whole authority stack without building the team.For ResellersOur delivery, your brand, your margin.For SMM PlatformsAdd an SEO catalogue to a platform you already run.
03Fulfillment
White-Label SEOEverything delivered under your name, including the parts that are hard.SEO FulfillmentYou sold it. We make sure it lands.
Ways to work with us
All Solutions

The same services in 7 commercial shapes — run them directly, resell at your margin, or have them delivered unbranded under your own brand.

Compare all solutions →
7 solutions across 3 modelsCompare all solutions→See the services→
01Link BuildingGuest Posts1,200-word articles on real, ranking publications — written by humans.Niche EditsYour link placed inside content that's already ranking on Google.Forum / CommunityShow up where your buyers already argue about which tool to use.MultilingualAuthority in every market you sell in — not just the English one.iGaming BacklinksLinks for every gambling vertical — casino, sportsbook, poker, bingo, crypto.
02Digital PRBrand Mentions (Listicles)Get named in the “best of” lists your buyers are already reading.Digital PR CampaignsBuild a story worth covering, then put it in front of the right journalists.Press Release DistributionYour announcement on Yahoo Finance, MarketWatch, AP, and 400+ outlets.Media PlacementsYour brand cited in journalist stories on DR 60–90 publications.Crypto Press ReleasesYour announcement on CoinDesk, Cointelegraph, Decrypt, and 100+ crypto outlets.
03Local SEOLocal Citation BuildingOne name, one address, one phone number — everywhere Google looks.Google Business ProfileThe single highest-leverage asset in local search, actually managed.Local Link BuildingLinks from your city, not just links from anywhere.Local SEO AuditFind out exactly why you are not in the Map Pack.GBP Suspension HelpSuspended profile back online — you pay only if we win.
Answer Engine Optimisation
AI SEO

Buyers now shortlist by asking an assistant. We make sure it names you.

ChatGPT · Perplexity · Gemini · AI Overviews
How often AI names your brand
8%61%
BeforeMonth 9
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16 services across 4 pillarsCompare all services→View pricing→
Solutions/Direct/For SaaS
Direct

SEO for SaaS

Own the category query — and the AI answer above it.

  • Link targets mapped to category, comparison, and integration pages — not just the blog
  • Guest posts and link inserts on publications your buyers read during evaluation
  • A digital PR campaign built from your own product or market data
Book a call All solutions
Category + comparisonFocus
Where you show upSERP + AI
best [category] software14#2
[you] vs [competitor]9#3
[category] for enterprise—#4
Asked in ChatGPT

“Which [category] tools should I shortlist?”

Your brandcited
Category and comparison pages, reported monthly
All fourPillars used
6–9 monthsTypical cycle
MonthlyReporting
The situation

If any of this sounds familiar

You rank for your brand and your blog, but not for the category term that actually converts.

Competitors appear in AI answers for "best tools for X" and you do not, so you never reach the shortlist.

You sit on usage data that would make a genuine news story, and nobody has ever turned it into one.

Every quarter you ship more content, and the category page still will not move.

What you get

Included with SaaS

SaaS buying now starts with a comparison query and an assistant. We build the authority that decides both: links into your category and integration pages, coverage from data only you have, and citations that get you named in the shortlist.

  • Link targets mapped to category, comparison, and integration pages — not just the blog
  • Guest posts and link inserts on publications your buyers read during evaluation
  • A digital PR campaign built from your own product or market data
  • Community placement on the Reddit, Quora, and Stack Exchange threads that rank for your terms
  • AI visibility tracking across ChatGPT, Perplexity, Gemini, and AI Overviews
  • Entity and knowledge panel cleanup so assistants can attach a recommendation to your brand
FocusCategory + comparison
Pillars usedAll four
Typical cycle6–9 months
ReportingMonthly
Proof

Campaigns we can show you

Real programmes with the numbers attached and a full write-up behind each one. Nothing here is an anonymised composite.

SaaS · Project Management

Northform

DR 38 to DR 62, and 184% more organic traffic in twelve months.

38 → 62DR lift
+184%Organic traffic
+47Referring domains
Read the campaign B2B SaaS

DataPulse

890 to 25,300 monthly visitors — B2B data analytics enters the top three.

+2,740%Traffic growth
890 → 25.3kMonthly visitors
+92Referring domains
Read the campaign E-learning

LearnStack

5 million to 9.3 million monthly visitors — scaling an already-dominant domain.

+86%Traffic growth
5m → 9.3mMonthly visitors
682Links built
Read the campaign
All case studies

What our customers think.

4.7/5Verified reviews on Trustpilot from clients and agency partners.See all reviews

Why this agency owner stopped buying links in bulk

Agency OwnerSEO Agency · Link BuildingWatch the clip →

How a DTC founder grew organic revenue with guest posts

E-commerce FounderDTC Brand · Guest PostsWatch the clip →

A B2B SaaS team on earning editorial links that stick

SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →
The logic

Why this fits SaaS

01

The money pages are the hard ones to link

Blog posts attract links naturally; category and comparison pages almost never do. That asymmetry is why so much SaaS content ranks while the pages that convert do not.

02

Evaluation happens where you cannot buy a link

Reddit threads, review round-ups and AI answers decide considered software purchases — and none of them sell placements.

03

Your data is an unspent PR asset

Aggregate product data is the most reliable coverage a software company can generate. Most never use it.

How it works

1

Page & query mapping

We map the category, comparison, and integration pages that carry revenue, and the queries — search and prompt — that decide who gets evaluated.

2

Baseline

Backlink gap against the competitors ranking above you, plus an AI visibility baseline showing who is named today and which sources the engines cite.

3

Build

Placements onto the mapped pages, a data campaign from your own numbers, and community coverage on the threads that already rank.

4

Re-measure

Monthly reporting on rankings for commercial terms and share of voice per answer engine — the two numbers that actually move pipeline.

The engagement

What the first nine months look like

Authority compounds, so the shape of the work changes as it goes. This is the sequence, not a menu.

  1. Month 1

    Map and baseline

    Nothing is placed until we know which pages carry revenue and where the gap actually is.

    • Category, comparison and integration pages mapped to queries
    • Backlink gap run against the three competitors ranking above you
    • AI visibility baseline across ChatGPT, Perplexity, Gemini, AI Overviews
  2. Months 2–4

    Build the foundation

    Placements start landing on the mapped pages, and the first data campaign goes into build.

    • Guest posts and link inserts onto commercial pages, not the blog
    • Community answers on the threads already ranking for your terms
    • Entity and schema cleanup so assistants can resolve your brand
  3. Months 5–9

    Compound and re-measure

    The category terms start moving and the prompt set is re-run against the same baseline.

    • Digital PR campaign pitched from your own product data
    • Share of voice re-measured per engine, against month 1
    • Anchor mix rebalanced as commercial pages gain authority
Compare

Three ways to solve this

Most SaaS teams have already tried one of the first two. Here is the honest comparison.

In-house content teamTypical link agencyDot Mirror
Target pagesBlog posts, because they are the easiest to earn links toWhatever the inventory allowsCategory, comparison and integration pages, mapped first
Inventory qualityWhatever outreach landsMarketplace lists sold to your competitors tooTraffic-verified only — DR alone is never enough
AI visibilityNot measuredNot offeredTracked prompt set across four engines, monthly
Anchor strategyAd hocPer orderPlanned across the whole campaign
What you can show the boardPublished postsA list of linksRankings on commercial terms + share of voice per engine
FAQ

Common questions

Content earns rankings for informational queries. Commercial pages need links, and AI answers need citations from sources you do not control. Those are different problems, and publishing more rarely solves either.
Yes, and for most SaaS clients that is the point. Link inserts and guest posts both support commercial target URLs. We plan the anchor mix across the campaign so a commercial page does not end up with an obviously bought profile.
Ranking movement on competitive category terms typically starts at 3–4 months and compounds through months 6–9. AI visibility moves on a similar curve because it depends on new citations being published and then retrieved.
We can, but usually advise against a full programme. Before you know which category term matters, authority building has nothing stable to aim at — a lighter digital PR and entity setup is the better spend at that stage.
Most companies have more than they think — usage patterns, pricing benchmarks, adoption curves. Where there genuinely is none, we commission a survey of your market instead.

Looking specifically for link building? Link building for SaaS covers that service on its own.

Next step

Let’s scope it properly.

Tell us how you sell and what you have already committed to. We will tell you honestly what is worth doing first.

Category + comparisonFocus
All fourPillars used
6–9 monthsTypical cycle
Book a call
What happens next
  1. 1Book a 30-minute callWe map what you sell, to whom, and where the delivery gap is.
  2. 2Get a scoped quotePartner pricing where it applies. No retainer, no minimum term.
  3. 3Start when you are readyFirst placements live inside the window we quote.
No obligation · we will tell you if it is not worth doing