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Answer Engine Optimisation
AI SEO

Buyers now shortlist by asking an assistant. We make sure it names you.

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How often AI names your brand
8%61%
BeforeMonth 9
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Knowledge Panel & Entity SEO

Make Google and AI recognise your brand.

Knowledge panel, Wikidata, schema and consistent brand facts, so search and answer engines know exactly who you are.

  • Entity audit: how Google and AI engines describe your brand today
  • Brand facts made consistent across profiles, directories and your site
  • Organisation and Person schema implemented on your site
We are rated 4.7 on Trustpilot
Order now Get partner pricing
Brand or founderCovers
KNOWLEDGE PANEL & ENTITY SEO
What you get
Entity audit
Wikidata and profiles
Organisation and person schema
Knowledge panel work
Hand-managed · reported monthly
One-off projectFormat
Resolved entityOutput
KP CheckerFree check
Pricing

Entity SEO pricing

Starts at$450one-time

One-off projects. Start with the free Knowledge Panel Checker if you are not sure where you stand.

Entity AuditWhere your brand stands
  • Knowledge Graph and AI answer check
  • List of inconsistent brand facts
  • Schema review
  • Prioritised fix list
Only$450one-timeOrder nowReport in 7 working days
Most popular
Entity BuildOne brand or one person
  • Everything in Entity Audit
  • Brand facts corrected across profiles
  • Organisation or Person schema
  • Wikidata where eligible
  • Authoritative profiles with sameAs links
  • Panel claim and verification support
Only$1,490one-timeOrder nowWork complete in 30 days
Brand + FounderTwo connected entities
  • Everything in Entity Build, for both
  • Brand and founder entities linked
  • Press and speaker profile cleanup
  • Panel claim and verification support
  • 90-day fact monitoring
Only$2,490one-timeOrder nowWork complete in 45 days

Google decides whether and when to show a knowledge panel, so no one can guarantee one. We commit to the work that removes the blockers, and report exactly what was changed.

How Knowledge Panel & Entity SEO works

1

Entity audit

We check how your brand resolves in Google's Knowledge Graph and in AI answers, and list every source where your facts disagree.

2

Fix the facts

Name, category, founders, founding date and locations are made consistent across your site, profiles and directories.

3

Build the signals

Schema on your site, Wikidata where eligible, and authoritative profiles connected with sameAs references so the graph can join them up.

4

Claim and monitor

When a panel appears we help you claim and verify it, then keep its facts correct.

The deliverable

What we change, field by field

Specimens of the work: the record, the field we correct, and what it looked like before. Your own audit lists every listing we find.

WikidataOrganisation itemSample record

Founding date corrected

The item listed a founding year from a predecessor company. Corrected with a cited source, so every consumer of the item now reads the same date.

InceptionFieldCorrectedChangeCitedSource
Your websiteOrganisation schemaSample record

sameAs links added

The homepage schema now links the brand to its official profiles, so the graph can join them into one entity.

sameAsFieldAddedChangeSitewideScope
Business directoryCompany profileSample record

Category aligned

The profile listed a legacy category from before the rebrand. Updated to match the site and every other profile.

CategoryFieldUpdatedChangeYesConsistent

Want to know which of your listings disagree? We will audit them free.

Request live samples
Why us

Knowledge Panel & Entity SEO benefits

Recognised, not guessed

Consistent facts give search and AI engines one clear version of your brand.

Often the fastest win

Entity fixes tend to show up sooner than off-site citation work.

Brand or founder

The same work applies to a company, a product or a person.

Checked for free first

Run the Knowledge Panel Checker before you spend anything.

TrustpilotRated by clients and agency partners4.7 / 5
Free first stepKnowledge Panel Checker, no signup

What our customers think.

4.7/5Verified reviews on Trustpilot from clients and agency partners.See all reviews

Why this agency owner stopped buying links in bulk

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How a DTC founder grew organic revenue with guest posts

E-commerce FounderDTC Brand · Guest PostsWatch the clip →

A B2B SaaS team on earning editorial links that stick

SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →
The logic

Why Knowledge Panel & Entity SEO works

01

Answer engines need an entity to recommend

A model can only name a brand confidently if it knows what that brand is. When your category, founders and product facts are inconsistent or missing from the knowledge graph, there is nothing stable for a recommendation to attach to.

02

The knowledge graph is built from sources you can influence

Google and AI engines draw entity data from structured data, Wikidata, and authoritative profiles. Making those sources agree, and connecting them to each other, is how an entity becomes recognisable.

03

A panel is an outcome, not a switch

Nobody can create a knowledge panel on demand; Google decides when to show one. What can be done is to remove the reasons it cannot, and that is the work this service does.

Who it’s for

Is this right for you?

Brands with no knowledge panel

Your competitors have a panel in branded search and you do not.

Brands described wrongly

AI answers or your panel show the wrong category, founder, date or location.

Founders and executives

A person entity for the people who represent the brand in press and on stage.

Recent rebrands and mergers

Old names and facts are still out there, and engines are mixing the two.

For agencies

Selling Knowledge Panel & Entity SEO to your own clients?

It is available at wholesale and delivered unbranded, per order, with no monthly minimum. Reports carry your identity or none at all, we sign an NDA on request, and we never contact your client. You quote from a rate sheet rather than asking us for a price every time you pitch.

See the partner programme
FAQ

Questions about Knowledge Panel & Entity SEO

No, and no one honestly can: Google decides when to show one. What we do is remove the reasons it cannot, such as inconsistent facts, missing structured data and no connected profiles, and help you claim the panel once it appears.
AI models describe brands using the same entity data the knowledge graph relies on. When your facts are consistent and connected, engines describe you correctly and are more willing to name you.
No. Wikipedia helps but has strict notability rules, and we do not create articles that would not meet them. Wikidata, schema and authoritative profiles do most of the work.
Yes. Founders, executives and authors can be set up as person entities and connected to the company.
Next step

Make sure search and AI know who you are.

Get recognised as an entity by Google and AI answer engines, with a knowledge panel to show for it.

Brand or founderCovers
One-off projectFormat
Resolved entityOutput
Order now Get partner pricing
What happens next
  1. 1Run the free checkerOr send us your brand name and domain.
  2. 2We audit your entityHow Google and AI engines describe you today.
  3. 3Get the fix planWhat we change, where, and the price, in writing.
Order online · no call required · cancel before we start