“Are we showing up in ChatGPT?”
Nobody on the team can answer with a number.
Gets the factsAI visibility auditfrom $590
See if AI names your or your rivals instead.
We ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your buyers ask. You get who they name, the sources behind it, and what to fix first.
What’s inside your auditAsk what we’d test for you
- Buyer prompts
- 4 answer engines
- Competitors
- Share of voice
- Cited sources
- Entity check
- Raw answers
- Fix list
Why measure first
Everyone asks the same question. Nobody has a number.
AI search is new, so most teams are guessing. One person asks ChatGPT once, sees a rival, and panics. A single answer proves very little. A pattern across many prompts does.
“I asked it once and we weren’t there.”
Answers change every time you ask. One try isn’t evidence.
Sees the pattern“Should we spend on this at all?”
If the engines already name you, the audit says so.
Spends with proofGuessing is expensive. A baseline is not.
The difference
Not a vague score. Evidence you can check.
Most “AI readiness” checks give you a number out of 100. Ours shows you the answers themselves.
Checking it yourselfWith a Dot Mirror audit
How it’s checkedOne question, asked onceYour prompt set × 4 engines
What you learn“We weren’t in it”Who’s named, and how often
Why you’re missingAnyone’s guessThe sources each engine cited
What happens nextA sales pitchA fix list you own
Why Dot Mirror
Why teams start with our audit
25–150buyer prompts
Built from how buyers ask
Shortlists, comparisons, alternatives and problem questions, agreed with you before anything runs.
Up to 5competitors benchmarked
See who’s named instead
Your share of voice against the rivals you pick, engine by engine.
Everycited source listed
The sources behind each answer
Each site the engines cited, mapped against where you are mentioned today.
Yoursto keep and act on
No retainer needed
The fix list stands on its own. Use it with us, your own team, or anyone else.
Inside the report
Every prompt, every engine. On one page.
A sample of page one of your audit: who gets named, how often, and the sources behind it.
AI Visibility AuditYour Brand · CRM software
1Visibility matrix
Buyer prompt
ChatGPT
Perplexity
Gemini
AI Overviews
“Best CRM for a small agency”Shortlist×××
“Alternatives to Competitor A”Alternatives××××
“How do I track client leads?”Problem×↗××
“Best CRM under $50 a month”Shortlist×××
“Your Brand vs Competitor A”Comparison↗
“Is Your Brand any good?”Brand↗
Named or cited2/65/62/62/6
FindingYou are named when people ask about you, and mostly missing when they ask about the category.
2Share of voice
Mentions across the same 24 answers. You: 11.
3Most-cited sources
- 9×A category roundupNot you
- 7×A review siteMentions you
- 5×A community threadNot you
- 4×Competitor A’s blogNot you
- 3×Your help docsMentions you
4Fix list
- HighGet into the top-cited category roundup
- HighPublish an honest “alternatives to” page
- MediumMake your founding year match everywhere
Ranked by effort and impact. Yours to act on, with or without us.
Sample data, drawn to show the format. Real answers change from run to run, which is why the audit reads the pattern across your whole prompt set and includes every raw answer for you to check.
Pricing
One audit. Sized to your market.
Priced on the size of the prompt set. No retainer required.
A quick, honest first look.
$590one-time
- 25-prompt set for your category
- Brand and competitor mentions
- Cited sources list
- Written summary
The full picture, with a plan.
$1,290one-time
- 75-prompt set for your category
- Share of voice vs 3 competitors
- Cited sources mapped to your footprint
- Entity consistency check
- Prioritised fix list and walkthrough call
Every segment, every rival, 90 days mapped.
$2,450one-time
- 150-prompt set across segments
- Share of voice vs 5 competitors
- Cited sources mapped to your footprint
- Entity consistency check
- Prioritised fix list and walkthrough call
- 90-day action roadmap
Every tier includes
- ChatGPT, Perplexity, Gemini and AI Overviews
Agencies
Auditing for your clients?
White-label the audit and put it in front of clients under your own name.
- Reply within 24 hours
- A quote built for your volume
- No call required
Talk about white label A real person replies, not a bot
One-time fee. If you move to the AI SEO retainer within 60 days, the audit becomes your baseline and is not repeated.
How it works
From a hunch to a written plan.
Pick the questions
We draft the prompt set with you. Nothing runs until you agree.
Ask every engine
Each prompt, on all four. We save the full answer and every source.
Find the gaps
Cited sources against your footprint, plus a check of your brand facts.
Get the fix list
The written report and raw answers, with fixes in priority order.
What a finding looks like
Not a score. Things you can fix.
Three sample findings, written the way they appear in the report. Labelled samples, not client results.
Named in 1 of 4 engines
The brand appears in Perplexity answers but not in ChatGPT, Gemini or AI Overviews, where two competitors are named consistently.
Top cited roundup does not mention you
The most-cited source across comparison prompts is a category roundup that lists three competitors and omits the brand.
Founding year differs across sources
Three public profiles disagree on the founding year and category, which weakens how confidently engines describe the brand.
Who it’s for
For anyone who needs a straight answer.
Brands deciding whether AEO matters
Get the evidence before committing to a retainer. If the engines already name you, the audit says so.
Marketing teams reporting to leadership
A clear before-number for AI visibility that can be re-measured later.
SaaS and B2B with 'best X' queries
Categories where buyers shortlist by asking an assistant, and being unnamed costs pipeline.
Agencies adding AI visibility
A white-label audit you can put in front of a client under your own name.
Teams who stopped guessing about AI.
Why this agency owner stopped buying links in bulk
Agency OwnerSEO Agency · Link BuildingWatch the clip →
How a DTC founder grew organic revenue with guest posts
E-commerce FounderDTC Brand · Guest PostsWatch the clip →
A B2B SaaS team on earning editorial links that stick
SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →FAQ
Questions before you book an audit
A written report with share of voice per engine, the competitors named alongside or instead of you, every source each engine cited, an entity consistency check on the larger tiers, and a prioritised fix list. You also get the raw answers so you can check any finding yourself.
Answer engines are non-deterministic, so a single question proves little. That is why the audit uses a fixed prompt set across four engines: the pattern across many prompts is reliable even when individual answers vary.
It is the first month of it, sold on its own. The retainer re-runs the prompt set monthly and does the work to improve it. If you move to the retainer within 60 days, the audit becomes your baseline.
Yes. The fix list is written to be acted on by your own team or another agency.
Tools are good at counting. The audit adds what a dashboard can’t: a prompt set agreed with you, the cited sources mapped against where you are mentioned, a check of your brand facts on the larger tiers, and a fix list written in plain words.
Your next step
Stop guessing. Get the number.
One audit, four engines, and a fix list in plain words. Then decide what to do next.
4Answer engines
25–150Buyer prompts
One-offNo retainer