National titles and tier-one trade press do not sell placements. Earned coverage is the only way in, and those are the domains that reset how Google reads your brand.

One story becomes dozens of domains

A story that lands nationally is picked up by trades, regionals, and aggregators — each one a separate referring domain.

Guaranteed and earned, deliberately paired

Wire distribution gives a reliable floor of indexed links. Campaigns reach for the placements that actually reset your authority.

FAQ

Questions about Digital PR

Distribution guarantees your announcement appears across a wire network. A campaign is pitched to journalists who cover it on merit or not at all — riskier, but it reaches publications no wire can place you on. Most clients run distribution as a baseline and campaigns for the upside.

For campaign work it helps enormously, but it is not a prerequisite. Where you have none we commission surveys, analyse public datasets, or file FOI requests to manufacture a defensible statistic.

Traditional PR optimises for coverage and sentiment. We optimise for coverage that also carries links and entity signals — which changes which outlets we pitch, how assets are built, and what gets reported back to you.

Wire distribution is live in 5–7 days. Campaigns run 6–10 weeks from kick-off to first coverage, with the syndication tail continuing for weeks afterwards.

Next step

Not sure which Digital PR service fits?

Tell us your target pages and how fast you need to move. We will map the right mix — including the option of doing less than you were planning.

78Average DR

400+ outletsWire network

15–40Campaign pickups

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What happens next

1Book a 30-minute callWe map your targets, competitors, and realistic pace.
2Get a scoped planFixed prices per placement. No retainer, no minimum term.
3Start when you are readyFirst placements live inside the delivery window we quote.

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