Everything you need to
build better links.
Checklists, templates, calculators, and guides built from seven years of running real link building campaigns. All free. No email required.
2,200+ Profitable Niche Ideas
2,200+ researched niche ideas across 29 categories. Built for entrepreneurs, affiliate marketers, and content creators who want to stop guessing.
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2,000+ Niche Ideas for Client Generation
2,000+ niche ideas across 19 industry sectors for business developers and marketers looking for client generation opportunities.
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On-Page SEO Checklist
Every on-page SEO element in one structured Notion template. Technical details, content editing, copywriting tips, and attribution all covered.
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Local SEO Checklist
70+ local SEO checkpoints plus a bonus list of 300+ local citation sites. Everything you need to rank in local search.
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The Ultimate Ecommerce Checklist
Every page of your store covered — home, category, product, cart, checkout, and post-purchase. Boost conversions and rankings together.
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Technical SEO Checklist
Fix indexing issues, improve content visibility, and optimize how your site appears in search results. The foundation every site needs.
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Backlink Quality Checklist
Evaluate every backlink before you build it. Domain metrics, site history, content quality, and spam signals all in one template.
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300+ Business Niche List
300+ business niches with descriptions across 10 industry categories. Find the niche that fits your skills, market, and goals.
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SEO Learning Checklist
The internal Dot Mirror SEO training checklist, now public. 10 sections from SEO basics through advanced tactics, tools, and automation.
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Ecommerce SEO Checklist
SEO built for online stores. All 8 page types covered — from home page to thank you page. Increase rankings and conversions at the same time.
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B2B SEO Checklist
42+ checklists across 14 B2B SEO categories, plus a free tools list and 300+ local citation sites. The most complete B2B SEO template available.
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17,000+ Guest Post Sites List
17,000+ guest posting sites with DA, TF, CF, niche, link types, and historical pricing. The largest free guest post database we know of.
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4,500+ Guest Posting Sites List
4,500+ curated guest posting sites with pricing guides and expert suggestions. Find the right sites faster and build better backlinks.
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1,500+ Backlink Sites List
1,500+ backlink opportunities organized across 13 categories: profile sites, directories, review platforms, forums, press release sites and more.
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Step-by-Step SEO Checklist
140+ SEO tasks across 15 categories covering pre-launch through ongoing maintenance. Valued at $49, completely free. Includes 1,500+ backlink sites.
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SEO Audit Checklist (199 Steps)
199 audit steps across 15 categories. From Google setup to negative practice checks — the most thorough free SEO audit checklist available.
View resourceThe tools we actually use.
We've tried most of them. Here's what we recommend and why.
| Tool | Best for | Our take | Cost |
|---|---|---|---|
| Ahrefs | Backlink analysis, DR checking, competitor research | Best in class | Paid |
| Semrush | Keyword tracking, site audit, competitor gaps | Strong all-rounder | Paid |
| Moz Link Explorer | Quick DA checks, basic backlink overview | Good for spot checks | Free / Paid |
| Google Search Console | See your own incoming links, manual action alerts | Essential and free | Free |
| Hunter.io | Find editor emails for outreach | Solid for prospecting | Free / Paid |
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