SEO for Startups
Build the authority foundation before you need it.
- Wire distribution for funding rounds, launches, hires, and milestones, indexed in days
- Entity foundation: knowledge graph presence, schema, and consistent brand facts across the web
- A starter link profile on traffic-vetted publications in your category
If any of this sounds familiar
The news came and went
You raised, launched or shipped something real, and six months later it has left no lasting search footprint at all.
Google does not know you exist
There is nothing in the knowledge graph for your company, so there is no panel — and no assistant can name you in an answer.
Everyone wants twelve months
Every agency you have spoken to wants a year committed before anything happens, at a stage where your positioning may not survive the quarter.
There is no baseline
You do not know who links to you today, so there is nothing to improve from and no way to tell whether any of it worked.
Included with Startups
Early-stage companies have news, no domain authority, and no time. We convert the news you already have into coverage, establish the entity signals that make your brand legible to Google and AI assistants, and build a link foundation that compounds.
- Wire distribution for funding rounds, launches, hires, and milestones, indexed in days
- Entity foundation: knowledge graph presence, schema, and consistent brand facts across the web
- A starter link profile on traffic-vetted publications in your category
- Reactive commentary pitching so a founder becomes a quotable source in your sector
- Community presence on the platforms where your first users actually gather
- Month-to-month terms, scale up after the next round, not before
Four pillars. One team behind them.
Buy one or run all four. They share an anchor plan and a target-page map, which is the whole argument for one supplier.
Link Building
Guest posts and niche edits on vetted, traffic-real publications.
6 servicesDigital PR
Campaigns and wire distribution into newsrooms that matter.
6 servicesLocal SEO
Map Pack visibility for businesses that live by their radius.
5 servicesAI SEO
Get named when buyers ask ChatGPT, Perplexity and AI Overviews.
View serviceCampaigns we can show you
Real programmes with the numbers attached and a full write-up behind each one. Nothing here is an anonymised composite.
Relocate Pro
357 to 22,100 monthly organic visitors over 24 months.
DataPulse
890 to 25,300 monthly visitors: B2B data analytics enters the top three.
Social Media Management Tool
12,300 monthly organic visitors to 102,000, and DR 47 to 66.
What our customers think.
Why this agency owner stopped buying links in bulk
Agency OwnerSEO Agency · Link BuildingWatch the clip →
How a DTC founder grew organic revenue with guest posts
E-commerce FounderDTC Brand · Guest PostsWatch the clip →
A B2B SaaS team on earning editorial links that stick
SaaS Marketing LeadB2B SaaS · Editorial HAROWatch the clip →Why this fits Startups
News you already have is the cheapest authority available
A round or a launch is a story that already exists and expires. Distributed properly it produces indexed links on high-authority news domains within a week.
The entity has to exist before anything else works
If the knowledge graph holds nothing for you, there is no panel and no assistant can name you. Fixing it early is cheap; retrofitting it is not.
Foundations compound, and they take time you have now
Authority accrues slowly and cannot be bought at speed without risk. Start at seed and the foundation is there when you need it.
How it works
Entity audit
We check what Google's knowledge graph currently holds for your brand and what is inconsistent or missing across the web, usually the fastest available win.
News inventory
We work out what you already have that is distributable: rounds, launches, hires, partnerships, or early usage data.
Foundation
Wire distribution for the news, entity and schema cleanup, and a first tranche of traffic-vetted placements in your category.
Scale on your terms
Month to month. Most clients step up after a raise or once a category term becomes worth contesting.
What the first ninety days buy you.
Month to month throughout. The early work is the cheap, fast part, and it holds its value even if your positioning changes.
- Weeks 1–2
Find out where you stand
Both of these are diagnostic, and both are usually the fastest win available.
- What Google's knowledge graph currently holds for your brand, if anything
- Who links to you today, so there is a baseline to measure against
- What you already have that is distributable: rounds, launches, hires, data
- Weeks 2–6
Convert the news you have
A round or a launch is a story that already exists and expires. Distribution is what makes it permanent.
- Wire distribution, indexed on high-authority news domains within days
- Entity and schema cleanup so your brand facts are consistent everywhere
- First tranche of traffic-vetted placements in your category
- Month 3 onward
Scale on your terms
Most clients step up after a raise, or once a category term becomes worth contesting.
- Reactive commentary pitching, so a founder becomes a quotable source
- Community presence where your first users actually gather
- Month to month. Scale after the next round, not before it
Wait, retain an agency, or lay the foundation
What an early-stage company can actually do about authority. The honest version.
| Criteria | Wait until later | A 12-month retainer | Dot Mirror |
|---|---|---|---|
| Commitment | None | A year, signed upfront | Month to month |
| The news you have now | Expires unused | Covered, eventually | Distributed in 5–7 days |
| Entity in the graph | Still empty | Usually out of scope | Built first, before anything |
| Cost at this stage | Nothing | A full retainer, monthly | Press and entity, a fraction |
| If positioning changes | Nothing lost | Committed to the old one | Entity work holds its value |
| Cost of retrofitting | Paid later, in full | Already paying it | Cheap now, expensive later |
Common questions
Not quite your model?
Same delivery behind all of them. What changes is who holds the client and whose name is on the work.
Let’s scope it properly.
Send us the site and the competitors you are measured against. We will tell you honestly what is worth doing first.