Answer Engine Optimisation
AI SEO

Buyers now shortlist by asking an assistant. We make sure it names you.

ChatGPT · Perplexity · Gemini · AI Overviews
How often AI names your brand
8%61%
BeforeMonth 9
Explore AI SEO
16 services across 4 pillarsCompare all servicesView pricing
Solutions/Direct/For Startups
Direct

SEO for Startups

Build the authority foundation before you need it.

  • Wire distribution for funding rounds, launches, hires, and milestones — indexed in days
  • Entity foundation: knowledge graph presence, schema, and consistent brand facts across the web
  • A starter link profile on traffic-vetted publications in your category
Assumes zeroStarting DA
Authority buildFrom zero
01Launch and funding coverageWeek 1
02Entity and citations setMonth 2
03Editorial cluster liveMonth 4
5–7 daysFirst coverage
Press + entityEntry point
Month to monthCommitment
The situation

If any of this sounds familiar

You have raised, launched, or shipped something real — and it produced no lasting search footprint.

Google does not recognise your company as an entity, so there is no panel and no assistant will name you.

Every agency you have spoken to wants a twelve-month retainer before anything happens.

You have no idea who is linking to you today, so there is no baseline to improve from.

What you get

Included with Startups

Early-stage companies have news, no domain authority, and no time. We convert the news you already have into coverage, establish the entity signals that make your brand legible to Google and AI assistants, and build a link foundation that compounds.

  • Wire distribution for funding rounds, launches, hires, and milestones — indexed in days
  • Entity foundation: knowledge graph presence, schema, and consistent brand facts across the web
  • A starter link profile on traffic-vetted publications in your category
  • Reactive commentary pitching so a founder becomes a quotable source in your sector
  • Community presence on the platforms where your first users actually gather
  • Month-to-month terms — scale up after the next round, not before
Starting DAAssumes zero
First coverage5–7 days
Entry pointPress + entity
CommitmentMonth to month
Proof

Campaigns we can show you

Real programmes with the numbers attached and a full write-up behind each one. Nothing here is an anonymised composite.

The logic

Why this fits Startups

01

News you already have is the cheapest authority available

A round or a launch is a story that already exists and expires. Distributed properly it produces indexed links on high-authority news domains within a week.

02

The entity has to exist before anything else works

If the knowledge graph holds nothing for you, there is no panel and no assistant can name you. Fixing it early is cheap; retrofitting it is not.

03

Foundations compound, and they take time you have now

Authority accrues slowly and cannot be bought at speed without risk. Start at seed and the foundation is there when you need it.

How it works

1

Entity audit

We check what Google's knowledge graph currently holds for your brand and what is inconsistent or missing across the web — usually the fastest available win.

2

News inventory

We work out what you already have that is distributable: rounds, launches, hires, partnerships, or early usage data.

3

Foundation

Wire distribution for the news, entity and schema cleanup, and a first tranche of traffic-vetted placements in your category.

4

Scale on your terms

Month to month. Most clients step up after a raise or once a category term becomes worth contesting.

FAQ

Common questions

It is often too early for a full content and link programme, and rarely too early for entity setup and news distribution. Those two are cheap, fast, and hold their value even if your positioning changes.
A press distribution plus entity foundation engagement is the usual entry point and is a fraction of a full retainer. We would rather you start narrow and expand than commit to volume you cannot sustain.
No. Terms are month to month. Authority building genuinely does compound over time, so we will be straight about what a three-month engagement can and cannot achieve — but we will not lock you in to prove it.
It helps considerably for reactive PR and editorial placement, and it can be built. Establishing a founder as a quotable source in your sector is usually the highest-leverage personal-brand work an early company can do.
We can build the conditions for one — knowledge graph entity, consistent facts, corroborating third-party coverage. Google decides whether a panel appears, and nobody can guarantee it. Our free knowledge panel checker will show where you stand today.
Next step

Let’s scope it properly.

Tell us how you sell and what you have already committed to. We will tell you honestly what is worth doing first.

Assumes zeroStarting DA
5–7 daysFirst coverage
Press + entityEntry point
What happens next
  1. 1Book a 30-minute callWe map what you sell, to whom, and where the delivery gap is.
  2. 2Get a scoped quotePartner pricing where it applies. No retainer, no minimum term.
  3. 3Start when you are readyFirst placements live inside the window we quote.
No obligation · we will tell you if it is not worth doing