Sign upFree audit
01Link BuildingGuest PostsNew articles on sites that already rankNiche EditsYour link added to a page already rankingForum / CommunityReddit, Quora and niche community threadsMultilingualLinks in every market you sell iniGaming BacklinksCasino, sportsbook, poker and cryptoCompetitor Mirror LinksThe links behind the sites outranking you
02Digital PRBrand Mentions (Listicles)Named in the “best of” lists that rankDigital PR CampaignsA story worth covering, pitched to pressPress Release DistributionYahoo Finance, MarketWatch, AP, 400+ moreMedia PlacementsCited by journalists on DR 60–90 titlesCrypto Press ReleasesCoinDesk, Cointelegraph and 100+ outletsWikipedia MentionCited on the page every assistant reads
03Local SEOLocal Citation BuildingOne name, address and phone, everywhereGoogle Business ProfileYour Map Pack asset, actually managedLocal Link BuildingLinks from your city, not just anywhereLocal SEO AuditWhy you are not in the Map PackGBP Suspension HelpBack online, or you pay nothing
Answer Engine Optimisation
AI SEO

Buyers now shortlist by asking an assistant. We make sure it names you.

ChatGPT · Perplexity · Gemini · AI Overviews
How often AI names your brand
8%61%
BeforeMonth 9
Explore AI SEO →
22 services across 4 pillarsCompare all services→View pricing→
01Direct
For SaaSOwn the category query and its answerFor StartupsAuthority built before you need itFor EcommerceRank the category pages that sellFor SMM PanelsRank for the terms that sell followers
02Partners
For AgenciesThe whole stack, without the hiresFor Web Design AgenciesKeep the client after the site shipsFor ResellersOur delivery, your brand, your margin
03Fulfillment
White-Label SEOEverything delivered under your nameSEO FulfillmentYou sold it. We make sure it lands
Built by us
Our products

Software we build and run ourselves.

uContentsAutomated content scheduling.Clipmesh AIAI video editing and generation.RoutehookEvery major AI model through one API.
9 solutions across 3 modelsCompare all solutions→See the services→
90 daysDTC Brand

Vanta Commerce: +220% organic sessions

DR 29 to DR 54 and +220% organic sessions, in 90 days.

All campaignsGet results like these

4.7 on TrustpilotGuest PostsLink Inserts

CampaignDTC Brand · 90 days

Where this campaign was placed

Food52Apartment TherapySerious EatsThe Spruce EatsHouse BeautifulReal SimpleBon AppétitKitchn

Campaign metrics.

Measured over 90 days · figures from the client’s own analytics

Result+220% organic sessions
Domain RatingDR 29 → DR 54Start → end of campaign
Referring domains+31Net new, live
Campaign length90 days
Domains / month10Average across the campaign
Publications8Named in this report
Services used2Guest Posts · Link Inserts
Workstreams3Detailed below
The brief

Where they started, and why.

When a Series A DTC brand needs to demonstrate organic traction before a funding round.

The situation

Vanta Commerce builds premium home goods, specifically cookware and kitchen accessories, sold exclusively through their own DTC channel. In Q3 2025, they were six weeks from a Series A close. Their lead investor had flagged organic search as a weak point in the growth story: Vanta's DR was 29, their brand terms aside they had almost no organic traffic, and competitors like Our Place, Great Jones, and Caraway had built meaningful organic presences over years of consistent content and link investment. Vanta needed to move the needle, fast.

Our approach

A 90-day campaign has to prioritise differently from a 12-month one. There's no time to build through HARO editorial. Placements take 4–6 weeks from pitch to publication on average. We focused entirely on placements with short turnaround: link inserts in already-ranking cookware, home, and kitchen content (live in 14–21 days) and guest posts on publications with efficient editorial processes. Every placement was DR 40+ and topically matched to home goods, lifestyle, and food.

The work

What we actually did.

High-velocity link insert campaign

We identified 300+ existing articles ranking for cookware, kitchen essentials, and home goods terms ('best non-stick pans,' 'cookware sets review,' 'premium kitchen gifts') and secured 22 link inserts across 90 days. All placements were on pages with a minimum of 2,000 monthly organic visitors. The first links went live within 12 days of campaign start.

Lifestyle & food guest posts

We placed 14 guest articles in food, home, and lifestyle publications, covering topics like 'building a kitchen from scratch,' 'cookware material guide,' and 'the case for buying quality once', all natural fits for Vanta's brand positioning. Publications included Serious Eats contributors, Apartment Therapy, and Food52.

DR-acceleration targeting

For a domain at DR 29, DR growth is primarily driven by links from domains with DR 60+. We specifically prioritised placements on high-DR hosts (nothing below DR 50 was accepted) and achieved a median placement DR of 67. This intentional skew toward high-authority domains is what drove a 25-point DR lift in 90 days rather than the typical 5–8 points a mixed-quality campaign would achieve.

Where we placed

Publications that carried them.

8 named outlets from this campaign. Every placement is a live URL reported back to the client.

Food52
Apartment Therapy
Serious Eats
The Spruce Eats
House Beautiful
Real Simple
Bon Appétit
Kitchn
The outcome

DR 54 and 220% organic growth in 90 days: Series A closed on schedule.

In 90 days, Vanta Commerce's DR moved from 29 to 54, a 25-point lift that would normally take 8–12 months. Organic sessions grew 220%. Eleven target category pages moved into the top 20 for their primary terms. The investor's organic growth concern was addressed. Vanta closed their Series A on the original timeline. The organic channel is now a core part of Vanta's Q1 2026 growth plan, with a full 12-month campaign underway.

29 → 54DR lift
+220%Organic sessions
+31Referring domains
90 daysCampaign length

We had a hard deadline and a very specific metric we needed to move. Dot Mirror understood that from day one, no wasted time, no long strategy phases, straight into execution. The DR lift was faster than anything I've seen, and the investor accepted the organic numbers without pushback.

Clara Voss · CMO, Vanta Commerce
More campaigns

Other clients we’ve grown.

Different starting points, different channels, the same method. Each card links to the full write-up.

HR & Staffing

Relocate Pro

357 to 22,100 monthly organic visitors over 24 months.

+6,098%Traffic growth35722.1kMonthly visitors+68Referring domains
Read the campaign
E-learning

LearnStack

5 million to 9.3 million monthly visitors, scaling an already-dominant domain.

+86%Traffic growth5m9.3mMonthly visitors682Links built
Read the campaign
Next step

Want a write-up like this one?

Send us your domain and we will come back with a backlink audit and a written plan, the same first step Vanta Commerce started with.

+220% organic sessionsDelivered for this client
FreeAudit and plan
24 hoursTypical reply time
Get partner pricingSee pricing
What happens next
  1. Tell us who it is forYour own site, or a client you are delivering for.
  2. We come back properlyPartners get a real conversation about rates and margin. Brands get the referring domain gap, target pages and placement mix.
  3. Decide from thereEither one is yours whether you work with us or not.
No obligation · the plan is yours to keep either way