Facebook Ads: The Complete, Always-Updated Guide

Facebook is a platform of 2.5 billion users worldwide. Their only and the biggest source of revenue is their ad platform, Facebook advertising. The annual revenue through Facebook ads is almost $50 billion, which increases and decreases every year depending on the total ads served.  It’s not a separate platform from Facebook, it’s a part of Facebook.

Facebook advertising has a very micro-level approach which makes the entire process more accurate & on point. Facebook ads simply take advertisement to another level. The biggest social media network ensures that the highest number of interactions is happening constantly with your ads. The cost is variable for different types of ads.

Facebook Ads


Facebook ads will take your ads specifically to those who are more likely to make a purchase or searching to purchase your product. Facebook mostly depends on the keywords collected from your messages, status, comments & stories. Apart from that, your user profile tells Facebook a lot about what you want and as per the analysis, it shows you the ads most relevant to you.

Why Facebook ads are popular?

Facebook ads are used for several reasons. Some of them are, being able to reach more customers, being able to make different types of ads as per your own requirement & some custom ads.

There are 13 types of ads you can promote on Facebook ads. These are, image ads, video ads, slideshow ads, carousel ads, video poll ads, video ads, collection ads, instant experience ads, lead ads, story ads, messenger ads, stories augmented reality ads & playable ads.

All these types of ads are available and any advertiser can choose from any of these. Different ads will ask for different costs depending on the number of reaches targeted, areas & size of ads.

How to Use Facebook Ads?

Promoting an ad campaign on Facebook is very easy compared to other platforms. You have to start by logging into Facebook ad manager and initially, you must know your purpose of advertisement. For a business there could be several reasons for advertisements, e.g. brand awareness, video views, reach, leads, sales, traffic, engagements, app installs, store traffic conversion, etc.

After you know your purpose, you can start by naming your campaign, while doing so don’t forget to enable the A/B testing which is also known as split testing. You can also optimize your own budget.

The next step is related to setting up an ad account if you already have one just go to the next step if you don’t then you will be asked to set one by submitting required information that takes no more than 1 minute, where your need to provide your location, time zone related information.

Facebook Ads


The very next step is targeting your audience, now you can choose whom to show your ads and whom to not. While targeting, you can exclude people who are already connected with your Facebook business page.

Then it’s time for choosing the ad placement, where you will have to select a device type, platform, placement (feed, stories, messenger, etc.) & operating system. Now set your budget & campaign schedule (how long do you want your campaign to run).

And finally, you create your ad, it can be an image ad, video ad, or any other type of ads from mentioned above. Now you can run your ads campaign smoothly and evaluate it from the Facebook analytics page. However, you must know some basics about the ads on Facebook. You just cannot upload any ad with too many texts, large contents, or sizes.

There are specifics for each & every type of ad. In almost all types of ads, you must maintain four specifications, the headline, link description & body text has to be of a limited character, the number of characters that can be used is different for different types of ads. As mentioned before you must have to have a purpose or objective for your campaign.

When you are doing it for the first time, start by experimenting with targeting the audience. Use the Facebook pixel which is a small code, use it on your website and it will enable you to see your conversions & specific visitors. Always use high-quality content (photos & videos).

Never leave anything untested, test each & every type of ad at least once you will find the best-suited one for your business easily. Continuously track your performance from your Facebook analytics page and optimize as per requirement. This makes your campaign more impactful, effective & efficient in the long run.

You always should use contents that are proven & make videos using your relevant content from your page that makes an ad campaign livelier& more relevant for any viewer. Don’t use different ads at the same time, keep your message & contents consistent & you will certainly attain the best return from your campaign.

Now let’s take a look at some advantages & disadvantages of using Facebook ads.


  1. You are certain to get a very strong analytics report on your ads campaign
  2. You can specify your objective, thus create your ads
  3. You can micro-target your audience, targeting even their model of phones. What could be anything better than this?
  4. The reach is humongous
  5. Ads always allow you to remarket to people who already interacted with your business
  6. If you are a pro, you can get higher clicks & conversions at a cheaper rate
  7. Easily find leads through Facebook ads
  8. You can add a customized call-to-action button to your ads
  9. People are almost always available on social media
  10. Scaling your content is certainly a huge advantage

Facebook Ads


  1. As there are too many ads, it can be very hard to get the attention of your target audience
  2. Numerous amounts of negative comments are everywhere
  3. The competition is very high, thus the platform is highly clustered
  4. Facebook ads require a lot of time & resources

Final Verdict

Despite all the odds, Facebook is always one of the top choices for an advertisement for several business & eCommerce platforms. Ultimately most business looks for higher reach & brand awareness which is always available on Facebook advertisement.

What do you think?
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