To optimize local business every local SEO agency has to ensure that they are in organic search results and local map packs.
That is why it is essential to prioritize selecting an appropriate Local SEO Agency.
Google tries to show companies around where the consumer is searching for assistance to get what they need. If a good/ service provider they want does not appear in local search, it is unlikely that the business is being considered.
This proves that ranking actually matters. According to Google, about 76% of local searches on a smart mobile device lead the audience to visit a shop within 24 hours.
Considerable facts before hiring a local SEO Agency
Hiring a Local SEO expert/agency for any work or service requires several factors to consider. In the case of making decisions while selecting an expert/ agency, several aspects need to keep in mind before investing your valuable time and money.
At the time of looking for a company that provides SEO services around your area, it’s necessary to find an agency that charges fair prices with the best quality services.
Relevant aspects you should see before choosing an appropriate SEO agency
1. A portfolio that represents past works or references including a list of Current and past clients
There are several SEO for instance; Local SEO, national SEO, and international SEO. Don’t get confused about them.
Never bother to ask the agency to specify their services according to your work. In the case of choosing the right Local SEO Agency, what would be better rather than finding proper references of the previous works the agency actually did in their past experiences?
Dive into their portfolio. It will help you to get an insight into the agency’s strengths as well as weaknesses and the strategy they follow during their work module.
Get yourself updated to know how they differ from other companies within a similar field locally and nationally. What is their competitive advantage?
Be careful and don’t fall into their words. Remember one thing, if they are good then their work will speak for them.
2. Company website & customers’ review
Before selecting a company/ agency, take some moment to check out their testimonials and reviews on social media sites such as Yelp or Facebook.
Find out what their past customers have feedback on them. Go to their social networking site to get reviews/ feedback on the work done before by the SEO agency.
It really helps you to decide and come to a certain decision about whether you want to work with the agency or not.
3. Skills, experience, and certifications of the service provider
It’s more like an interview session and you act here like a recruiter. Interrogate with them about the skills and certifications they hold.
Though certificates and alleged skills won’t ensure the actual outcome you are going to get from the company but yet they will eventually give you confidence in the service provider.
4. Ensure that the agency considers content optimization which will rank better in organic search result pages
Content is the KING in SEO.. It’s crucial to utilize keywords through the content across the website and social media platforms that actual consumers may actually use in a search query.
Technically implementing the keywords would assist the business rank higher on SERPs. Your Local SEO service provider will help you to get the appropriate keywords for visibility in the local marketplace.
Make sure that the agency would consistently include and update the NAP and website information including keywords on your website and social media platforms.
Ensure that the agency you are hiring is pretty cautious about content optimization which will rank better in organic search result pages.
5. Ask to provide a free SEO audit
SEO Audit is a report that evaluates various factors impacting the ability to rank in search engine results pages or SERPs. It will represent the present scenario of your website.
This particular audit includes the website’s on- and off-page SEO, technical SEO performance, sitemap, architecture check, link issues, schema markup, site’s loading speed, content optimization, mobile friendliness, etc.
6. Google’s Guidelines
Obviously, you do not wish to get penalized by Google. While conducting a search for a Local SEO agency, it is important to know your shortlisted agencies do not make any compromise with the Google Webmaster Guideline.
Your website can get a penalty like:
- Algorithm penalty
- Manual penalty
Without having complete knowledge of what Google allows local brands to do or not to do on their platform, the agency would be unable to support you else you might get penalized by Google for violating the guidelines.
Obeying no rules to the agency may put your company at risk of suspension and can cause your reputation damage. So never skip this particular step.
7. The payment structure to get your website/ marketplace optimized
Consider your budget first. How much amount you can afford to spend and then find a SEO agency accordingly. Price does matter when you think of a service like SEO.
You will get what you would pay for, which is why you need to be practical regarding the budget.
You will find several agencies offering SEO services for $50 per month but end up getting 10 to 15 percent of the outcomes they promised before.
Proper SEO with great ranking takes time. Search engines are constantly changing their algorithms and SEO is an ongoing process in order to get the best outcomes over time.
8. How the Local SEO agency measures success
Remember! It is the result you want. SEO doesn’t provide an immediate outcome.
In most cases, it needs three to six months to get an impressive return. Taking time may lead to frustration for many clients and sometimes companies fall for black-hat SEO tactics.
Implementing black-hat approaches to rank in search quickly might bring worse results as well turns out that Google may bad the website.
This means people wouldn’t be able to find the business’s website in the world’s biggest search engine.
That is why ensuring agencies use white-hat SEO is a must criterion. Executing ethical strategies that will assist your company rank higher in the search engine may take time, however, it will eventually make a great outcome.
Moreover, there are some other facts as well that you should be careful about choosing Local SEO agency for your small business.
- Agency’s plans for the organic results
- Mobile strategy
- Previous experience with voice search
- Agency’s experience with Google My Business (GMB)
- Backlink strategies
- Expertise in the local blog or city media
- If they maintain a relationship with influencers & media
- Citation campaigns
- Agency’s offers without cost
- Has the agency ever worked with a similar company to yours:
In conclusion, Local SEO is a must having campaign to grow your business. But be cautious while making the decision.
The right agency will take your company’s revenue by increasing traffic and sales. On the other hand, selecting the wrong one might cause your investment wasteful.