In the present competitive market place having a completely developed website is not an option anymore. The fact is it doesn’t work in isolation.
You have to get traffic to be successful. Spending on various marketing strategies might help you get website traction, but considering cost-effectiveness and a strong way to do it is through guest posting.
So, In this blog post I’m going to share with you the impact of guest posts to drive potential customers in small businesses.
What is a Guest Post?
Guest blogging or guest posting is an act of writing an article or content and making it publish on others’ websites.
Now a question might arise in your mind: why should I write articles and spend my precious time on someone else’s website?
Well, the answer is simple! It is exchanging value. While a website with a good PA (page authority) & DA (domain authority) receives a relevant article that their viewer loves, you will get a link in the article that directs that audience back to your site.
A recent study found that the particular marketing strategy practices about 86% of companies who create blog content compared with the other formats.
Why is guest posting necessary?
It is undeniable that a widespread presence of rich backlinks is necessary to grow your brand. Providing time to create quality content for blogs is an organic way to maximize the SEO potential of the site.
To begin, link-building opportunities bring one of the greatest advantages of guest posting.
Through linking to your site from rich content that will be put out on other blogs by guest posting, an individual will be able to maximize the backlink profile which will boost the site’s SEO.
Backlinks are quite fundamental for SEO as they provide an indication to Google that another resource finds your content valuable. Some terms related to backlinks are:
- Internal link
- External link
- Link juice
- No-follow link
- Do-follow link
- Low-quality link
- Anchor text
- Linking root domain
According to surveys, approximately 600 million blogs are available on the internet and 77% of online users read the blogs regularly. In the United States, about 61% of online users make payments after reading a blog.
Since guest posts deal with niche, it helps users to know more about a certain topic.
Websites having good bloggers who are writing content have an amazing opportunity to attract potential customers and increase brand awareness.
Guest posting is a win-win partnership where both parties receive backlinks from each other. As a consequence, you will have an opportunity to get involved with some of the best bloggers through guest blogging in the industry.
The more you make guest postings the more you produce backlinks. It is crucial on relevant sites in a similar niche that measure a site’s reputation by its authority (DA/DR).
Why is helpful to find out potential customers?
- It has been written depending on a particular engaging niche which is helpful for the audience
- It includes visuals, info-graphic, images, or graphs that make content understandable and better
- Focus on creating attract customers to grab their attention
- Its descriptive nature is able to answer user’s queries
- It pays attention to the source choice
Benefits of Guest-post
Small business can bring potential customers by getting benefits through Guest-post that includes:
1. Website traffic growth
Simplicity with effectiveness! People who are regular viewers of a certain website get to know about your website when you create a guest post with links back to your website.
As a result, people read the post and make an inquiry to explore more ideas and knowledge. They click on the link and visit your website to fill up their inquisitiveness.
Guest post content increases more visibility of yourself online – and drags people to your site, converting them into potential customers which leads to more sales.
2. Increase authority and credibility
It is needless to say the more quality blog you make collaboration with the more credible you will become as a source of information within your niche.
Similarly, publishing content for a reputable company with great domain authority (DA) will definitely increase and bring you secondary authority.
Though it takes time to acquire credibility as a blogger, the authority your business/ company and voice will gain in the operation will definitely be worth it.
3. Create Network
Guest posting is a unique technique frequently underused by small businesses. If it is done appropriately, it would engage pertinent potential consumers and generate brand awareness.
It acts as a medium for connecting expert bloggers as well as online users who are interested in your niche.
Since it offers a variety of knowledge and perspectives it leads to a loyal following that would help to earn more traffic and make strong networking.
4. Flourish Website’s SEO
SEO is like a resume, you polish it. So, you have your best foot forward. – Matt Cutts
Search Engine Optimization (SEO) is crucial to the success of every small business. You need stairs to climb up on the first page of a search engine where the guest post is a significant step you should not miss.
Inbound links play a key role in the search engine’s algorithm that helps you to grow your small business and rank higher on the search engine.
Major search engines like Google, Yahoo, and Bing all appreciate contents that are useful and information to their users. SEO gets a boost when anyone posts and links your site to high-authority websites with great traffic.
Rich backlink profiles enhance site value in the eye of search engines like Google and develop search engine visibility. Likewise, guest posts tie your website to relevant keywords and assist in optimizing off-page SEO that drags a huge amount of organic traffic.
How Guest-posts assist you to promote your business?
Guest posts assist in promoting business to potential customers by:
- Supporting social media marketing plans
- Boosting the SERPs
- Creating a partnership between expert bloggers
- Ranking higher on search engine platforms
- Crafting quality content for rich blogs
- Building a network among bloggers with similar niches
- Improving brand image in the eyes of customers etc.
Last but not the least, Guest post assists a small business much more than link building, acquiring traffic, and brand visibility. It is capable of enhancing business revenue.
Creating the right content indicates making content that appeals to customers and assists them to make a buying decision.
Great content does one significant thing: It develops brand image as well as provides the right audience with a valid reason to listen to the business.