Link building is a key part of optimizing your site for ranking well in search engines. You might already know it but want to know the reasons behind it. Let’s know the major benefits of link building in the SEO of your website.
How does Link Building Help SEO?
1. Link is a Ranking Factor
Google and other search engines prioritize links as one of the most crucial ranking factors of any website. The reason is- links from good sources make your website more valuable and reliable.
A site has given you a link means the site has recognized you as a trusted source of information. That’s why search engines show the websites at the top that have quality links from quality sources.
2. Links Bring Traffic
When your website is connected to another website through a link from any content, people surfing through that content can see the link. They click on it and visit your website if they think that it can help somehow.
Thus, you get traffic to your site. When it is connected to many websites through such links, you’ll be getting a lot of traffic from those sources every day.
More traffic to the website says that your website is providing valuable content that people like. So, the position in ranking improves.
3. Links Improve the Authority
Page authority and domain authority are two important features that influence the ranking of your website. If the authority scores are good, your site will likely rank better.
Quality links from quality websites increase the authority scores of your website. As a result, with the increase in the amount of valuable links provided to your website, the authority increases.
Thus, your SEO score increases, and you get a better position in search results.
4. Links Build Brand
When your website is connected to a lot of sites from similar niches through quality backlinks, more and more people know about you. Thus, trust is built.
When your site is popular and maybe a brand, people often search directly with your website name. In such cases, Google can sense that you’re ensuring the value people are looking for.
So, it takes your website to a better position in related search results.