UK press release distributionfrom $131

Press release distribution in the UK.

Before a British customer signs, an investor replies or a hire says yes, they search your name. We make sure they find a story told the British way, live on 350+ news sites, with every link reported.

  • Written for UK readers
  • You approve every word
  • 350+ live placements
  • Full refund guarantee
Language
English (British)
Time zone
GMT / BST (UTC+0 / +1)
Currency
Pound sterling (£, GBP)
National news agency
PA Media
Listed-company news
RIS, e.g. LSE RNS
The UK media landscape

One London newsroom, and the whole country listening

Britain has one of the most centralised news markets in the world. The national titles, the BBC and Sky News all sit in London, and a great deal of what they run starts on the PA Media wire, the national news agency that has supplied British and Irish newsrooms since 1868. Reuters, also headquartered in London, carries the financial and international side.

Below the nationals sits a regional press consolidated into a few large groups, Reach, Newsquest and National World among them, alongside a busy independent hyperlocal sector. For many businesses a regional or trade angle (a Manchester hire, a Scottish expansion, a sector first) travels further than a national pitch, because those desks are thin and want local news.

Distribution and coverage are different things here, as everywhere. A distributed release puts your announcement on news sites and in Google News, which is what search engines and buyers find. An article in the FT or The Times is earned by pitching a journalist, which we run as a separate digital PR campaign. Most UK clients use the first as a baseline and the second when the story can carry it.

Who’s who in the UK newsroom

The titles a British release is read against. This is the landscape, not a placement list: coverage in these is earned with a pitch, not bought with distribution.

  • BBC NewsThe most-used news source in the UK, online and on air.
  • Financial TimesThe business daily of record for the City and boardrooms.
  • The GuardianNational daily with one of the largest online audiences in Britain.
  • The TimesNational daily, strong on business and politics.
  • The TelegraphNational daily with a large personal-finance and business readership.
  • Sky News24-hour broadcaster with a fast-moving business desk.
  • City A.M.London's business daily, read across the financial district.
  • UKTNThe UK's tech and startup trade title.
  • CampaignTrade title for marketing, media and agencies.
Pricing

Choose how far your story travels in the UK.

Priced per release. No retainer, no minimum term.

BasicGeneral newswire

Get your name on the record.

$131per release
General newswire across 400+ news sites
Buy now · $131
  • 400+ live placements
  • Local upgrade available
  • 300+ word written release
  • Pre-approve content
  • 1 body link
  • 1 bio link
  • Full submission report
From 7 daysFull refund guarantee
Most popular
ProNewswire + Google News

Show up where people look for news.

$345per release
Google News + 3 high-tier outlets + 400 more
Buy now · $345
Everything in Basic, plus
  • Google News submission
  • 3 high-tier media outlets
  • Do-follow body link on guaranteed outlets
From 7 daysFull refund guarantee
UltimateMaximum distribution

Make your launch impossible to miss.

$1,242per release
Google News, Yahoo! News + 5 high-tier outlets + 400 more
Buy now · $1,242
Everything in Pro, plus
  • Yahoo! News (DR91)
  • 5 high-tier media outlets
From 7 daysFull refund guarantee
Volume

Planning more than one release?

Monthly and multi-release plans, priced to how often you have news.

  • Reply within 24 hours
  • A quote built for your volume
  • No call required
Let’s scale together A real person replies, not a bot

Local upgrades are available on every tier. You pre-approve the written release before anything is distributed.

Localisation

Sound like you already belong here.

Readers trust what feels local. This is what we change so a British editor reads your release as home news, not a message from head office.

  1. British spelling throughout

    Organisation, optimise, programme, colour. One American spelling in the first paragraph tells a UK editor the release was written for somebody else.

  2. Pounds, not dollars

    Lead with £ figures (£2.4m, not $3m). If the company reports in another currency, give the sterling equivalent and say which rate you used.

  3. UK dates and dateline

    12 November 2026, not November 12. Date the release from a UK city (LONDON, MANCHESTER) when the news is genuinely UK news.

  4. A UK voice in the quote

    A quote from a UK-based founder, country manager or customer reads as local news. A head-office quote about “the UK market” reads as a press release.

  5. Notes to editors and ENDS

    UK releases close the body with “ENDS” and put the boilerplate and contacts under “Notes to editors”. Journalists look for both.

  6. Nations and regions

    Scotland, Wales and Northern Ireland have their own media. A Scottish or Welsh angle is a different story, not the same one with a new dateline.

When to send

Land on the right morning in the UK

Tuesday–Thursday, 07:00–09:00 UK time

UK newsdesks plan the day in the morning conference, so a release that lands before 9am is in the running for the day's list. Mondays fill with the weekend's carry-over, and Friday afternoons empty quickly. Check whether the UK is on GMT or BST when you schedule from abroad: the clocks go forward on the last Sunday in March and back on the last Sunday in October.

Avoid

  • UK bank holidays and the days either side: the desks run on skeleton staff.
  • Budget day and fiscal events: the business pages are given over to the Chancellor.
  • General election and major political days: anything non-political is squeezed out.
  • Christmas to New Year: little is read, and a release goes stale before newsrooms are back.
  • The night before your news: send under embargo instead, with the time stated in UK time.
How it works

From your idea to a headline in about a week.

  1. Day 1

    Tell us your news

    A launch, a raise, a new hire. Send a few lines; finding the angle is our job.

  2. Day 2–3

    We write, you approve

    Our editors write an AP-style release. Nothing goes out until you say yes.

  3. Day 4

    Your story goes out

    Sent across our news network. First pickups usually land within 24–48 hours.

  4. Day 7

    You see every link

    Every live URL in one report, ready to share the same day.

Rules and disclosure

Go public with confidence, not surprises.

The rules that most often touch a business announcement in the UK, so the news you’re proud of today never becomes a problem tomorrow. A guide, not legal advice: check anything market-sensitive with your adviser.

Listed companies: inside information goes through an RIS

Under UK MAR, inside information must be disclosed to the market through a Regulatory Information Service, such as the LSE's RNS, before or at the same time as anywhere else. Distribution is for the publicity around the news, never the first disclosure of it.

Financial promotions

If the release invites people to invest, borrow or buy a financial product, including cryptoassets, it can count as a financial promotion and needs to be made or approved by an FCA-authorised firm. Ask us before you send a release like that.

The CAP Code still follows your claims

The ASA's CAP Code excludes press releases themselves, but the same claims reused in ads, on social or on your website are covered. Write superlatives (“the UK's leading”) only if you can evidence them.

Personal data in quotes and case studies

Naming a customer or an employee means handling their personal data under UK GDPR. Get their sign-off on the wording before it goes out.

Who it’s for

Some moments in the UK deserve a headline.

You just closed a round

Yesterday it was a private email to your investors. Today it is a headline the next investor, the next hire and the next customer can find, with a UK founder telling the story.

You're arriving in the UK

A new London office means nothing to a British buyer who has never heard of you. Land with news coverage already waiting, so the first sales call starts with “I read about you”.

You're growing outside London

New jobs in Leeds or Glasgow are exactly what regional desks want to report. Become the local success story in the city you're investing in.

You have something to prove

An award, original UK research, a number you're proud of. Turn the moment into a page people can find long after the trophy is on the shelf.

Completely risk free

The only risk is staying invisible.

You approve every word before anything is distributed.

Every placement is reported with a live URL. We never report a pickup we can't link to.

If your guaranteed placements don't go live and stay indexed, you get a full refund within 90 days.

FAQ

Before you go public in the UK: your questions

Yes. Releases go across our network of 350+ news sites, which includes UK titles, and on Pro and Ultimate into Google News. We don't promise a specific UK masthead a package doesn't list. The UK sites shown on this page are ones our clients' releases have actually run on, with live links.
Not through distribution. Those titles don't run paid releases; coverage there is earned by pitching a journalist with a story worth their time. We run that as a digital PR campaign, and are honest when a story isn't strong enough for it.
Yes. UK releases are written in British English with UK dates, sterling figures, a UK dateline where it's honest, and the ENDS and Notes to editors format UK journalists expect.
No. If you're listed and the news is inside information, it has to go out through a Regulatory Information Service first. We distribute the publicity version afterwards, and can time it to land right behind the RNS.
Usually between 07:00 and 09:00 UK time on a Tuesday, Wednesday or Thursday, unless your news needs a specific moment. We can hold it under embargo to a time you set.
Basic is $131, Pro $345 and Ultimate $1,242 per release, including writing. We price in US dollars; your card provider converts at the day's rate. Volume plans are available for several releases.
It helps in two ways: news coverage of your brand is a trust signal search engines use, and branded searches find the coverage instead of nothing. It works best alongside UK-relevant links and content, not instead of them.
Your next chapter

Your story is already worth telling.

Someone in the UK is going to search your name this week. Let them find a story worth trusting.

400+Live news placements
~7 daysTo your full report
90 daysRefund guarantee
What happens next
  1. 1Pick your packageBasic, Pro or Ultimate. Priced per release, no retainer.
  2. 2Share your newsA few lines is enough. We find the angle and write the release.
  3. 3Watch it go liveApprove the copy, then get every live URL in your report.
Order online · no call required · cancel before we start