nerdwallet.com · DR 88

How to Get Backlinks from NerdWallet

The go-to consumer finance platform for credit cards, mortgages, insurance, and banking comparisons.

Domain Rating88/100
Monthly visitors25M+
CategoryBusiness & Finance
Authority tierTier 1
Why it matters

Why a NerdWallet backlink moves rankings

At DR 88 with 25M+ monthly visitors, NerdWallet is one of the strongest editorial sources you can earn a link from in the Business & Finance space. Google's algorithm heavily weights links from established, high-traffic publications — and NerdWallet sits near the top of that list.
How we do it

3 ways to get a link from NerdWallet

01

Guest Post

We pitch and publish a long-form article on NerdWallet under a byline. The article links back to your site with an agreed anchor text in the body copy. Full editorial production included.

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02

Link Insert

Your URL is placed into an existing, already-indexed NerdWallet article. Faster than a guest post and benefits from the existing page's trust and rankings from day one.

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03

Editorial / HARO

Your brand is cited as an expert source in articles NerdWallet journalists are actively writing. These are the most trusted placements Google recognises.

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What's included

Everything in your NerdWallet placement

  • Editorial placement on nerdwallet.com — DR 88, 25M+ monthly visitors
  • Full site vetting: traffic, spam score, and editorial quality checked before outreach
  • Anchor text strategy aligned to your target keywords
  • Link delivery with indexed confirmation within 7 days of going live
  • 90-day replacement guarantee — if it goes down, we replace it free
  • Monthly ranking report showing keyword movement attributed to the placement
FAQ

NerdWallet backlinks — answered

NerdWallet has a Domain Rating of 88 and receives 25M+ monthly visitors. A single editorial link from NerdWallet carries more ranking weight than dozens of links from lower-authority sites. Google treats NerdWallet as a trusted, high-authority publisher — which is precisely why a link from them moves your domain authority faster than most other sources.
Paid link schemes involve paying directly for a placement with no editorial oversight — which violates Google's guidelines and risks a manual penalty. The NerdWallet placements Dot Mirror secures are genuinely editorial: pitched through direct relationships with NerdWallet contributors and editors, reviewed by their editorial team, and indistinguishable from organically earned links. They're compliant because they go through the same process any earned placement would.
Link inserts on existing NerdWallet content typically go live within 14–21 days. Guest post placements require editorial scheduling and take 3–6 weeks from pitch to publication. We'll give you a specific estimate based on the type of NerdWallet placement you want and your campaign brief.
A DR 88 link from NerdWallet will meaningfully shift your domain authority and improve rankings on competitive keywords, especially when paired with a strategic anchor text that targets your highest-priority terms. Most clients see measurable ranking movement within 60–90 days of their first high-authority placements going live.
Every placement comes with a 90-day link replacement guarantee. If a NerdWallet link goes down for any reason within 90 days, we replace it with a comparable or higher-DR link at no additional cost. You can see the link URL, DR, anchor text, and indexed confirmation within 7 days of it going live.
Ready to get a NerdWallet backlink?

Get a free link building audit

Share your domain and target keywords. We'll pull your competitor backlink gaps, identify the best NerdWallet placement opportunity for your site, and outline exactly what it would take to secure it.